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Easy Tips to Leverage Mobile Recruiting

Mobile recruiting, in its purest form, is the act of recruiting or engaging candidates on a mobile device. Using mobile devices to recruit candidates includes many different forms and involves many different devices, such as a smart phone, cell phone, tablet, or iTouch.  Mobile recruiting can be the use of mobile devices for either the candidate or the recruiter, and it supplements any social and internet recruiting strategy. When making your company’s recruitment strategy, consider the many apps, technologies, and tools that already out there and developed for the company’s benefit.

Mobile recruiting involves any action or conversation regarding the job search using a mobile device. This could include an app that aids in candidate sourcing or pushes notifications when a candidate applies or  schedules an interview, or even reads QR Code for use at job fairs. According to Mashable, mobile recruiting is on rise in the job seekers mind: 19% of job seekers use mobile devices to search for jobs, but 57% of job seekers would like to use mobile devices to search for jobs. Technology will catch up to the job seeker. While best practice of mobile recruiting is still evolving to candidate behavior, it is clear that companies should have a mobile recruiting strategy going forward.

“For employers, mobile is the new paradigm shift,”  states mobile recruiting expert Michael Marlatt.

Tools exist to make the hiring and interview process easy and mobile-ready for the job seeker as well. These include mobile ready web sites, audio job listings, and text message alerts for job seekers who are mobile, active, and on the go. Mobile is especially appealing for this reason. Recruiters and companies can engage job seekers anywhere and at any time. A quick text message for a recruiter to alert a job seeker offers a real-time opportunity to engage. Job seekers don’t have to wait to be in front of a computer to apply, or receive email about a job. Job seekers want to be able to easily research and apply for your position without being tied to a computer.

Creating and executing a mobile recruiting campaign doesn’t have to be expensive. It can be as simple, complicated, inexpensive, or expensive as you wish it to be. Let’s start with easy, here are three budget friendly ways to leverage mobile recruiting:

 

 

The opportunities when it comes to recruiting using a mobile device are an unlimited as your imagination. Mobile recruiting doesn’t have to break the bank, with the right tools it can be effective and inexpensive when companies have a basic understanding of candidate bases’ habits and behaviors.

Jessica Miller-Merrell, SPHR is a HR consultant, new media strategist, and author who writes at Blogging4Jobs. Jessica is the host of Job Search Secrets, an internet television show for job seekers.