CRM:Proactive Hiring in a Candidate-Driven Market

EXECUTIVE SUMMARY

Reactive recruiting does not deliver results in today’s candidate-driven market, paving the way for a new breed of recruiting tactics. Candidate relationship management (CRM) solutions, which enable talent acquisition teams to nurture talent pools and market to passive candidates, are now vital for businesses to compete in the war for talent.

In this paper, SmartRecruiters explains what CRM is, why it is important, how it is used in certain industries, and the key functionality it should offer in order to impact hiring success.