podcast | SmartRecruiters Blog https://www.smartrecruiters.com/blog You Are Who You Hire Fri, 25 Oct 2019 10:49:04 +0000 en-US hourly 1 https://www.smartrecruiters.com/blog/wp-content/uploads/2019/04/cropped-SR-Favicon-Giant-32x32.png podcast | SmartRecruiters Blog https://www.smartrecruiters.com/blog 32 32 Trust & Attention: The Keys to Building Communities, with Hung Lee of Recruiting Brainfood https://www.smartrecruiters.com/blog/building-communities-hung-lee-recruiting-brainfood/ Mon, 05 Aug 2019 15:23:46 +0000 https://www.smartrecruiters.com/blog/?p=38716

In a time when recruiters desperately compete for talented candidates’ attention, building communities could be a way to stay ahead.  The job advertising market has ballooned into a multi-billion dollar industry, which has, perhaps unsurprisingly, drawn the attention of tech giants Google and Facebook towards technologies that make it easier for people to find jobs, […]

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In a time when recruiters desperately compete for talented candidates’ attention, building communities could be a way to stay ahead. 

The job advertising market has ballooned into a multi-billion dollar industry, which has, perhaps unsurprisingly, drawn the attention of tech giants Google and Facebook towards technologies that make it easier for people to find jobs, as well as build massive, on-demand databases of skills.

Meanwhile, many companies are finding it increasingly difficult to market their open requisitions to the right audience. Too often, hundreds of under-qualified candidates flood recruiter inboxes with applications, or worse, job postings are left open for weeks, failing to yield promising applicants. In both cases, the amount of resources thrown at finding the best candidates only continues to increase.

However, successful hiring teams are combating these challenges by proactively building communities of people with common interests and skillsets ahead of demand. This expedites the hiring process and nurtures relationships with talented professionals for future job opportunities. The question is…where do you start?

To answer this question, we spoke with Hung Lee on our Hiring Success podcast. Hung is a recruiter and influencer in the Talent Acquisition (TA) space and—as the creator of the Recruiting Brainfood newsletter—knows a thing or two about building communities. After all, his TA bulletin circulates to over 14,000 subscribers every week. Find out how Hung’s newsletter found success and why candidate community building is a must for the modern-day recruiter. 

Listen to the full episode—featuring a thought-provoking conversation with Anita Grantham of Pluralsight—over on Spotify and Apple Podcasts

How did Recruiting Brainfood start?

In the beginning, there was no strategy behind it. It was a vague idea inspired by the fact that the internet got so noisy and so big that it was very difficult for me personally to find the great bits of recruiting content as a consumer. I knew there was great stuff out there, but it was swamped by everything surrounding it. I started bookmarking articles and eventually, I realized that I had collected a bunch of great content. I was getting value from this and thought if I were to share it with others, maybe they could get value out of it as well. The Internet got too big and Recruiting Brainfood was my attempt to make it smaller.

Was there ever a moment where you doubted the newsletter would find success?

Not a single person read the first newsletter. I had no subscribers, so no one actually received it when I sent it out. I was a bit worried, but I went back to the drawing board, did more promotion, and when I pushed out the second one a few hundred people were reading it. I would gain around one subscriber per week and it would be the most exciting moment ever. At the same time, growth wasn’t the primary objective. The foundation was built on providing interesting and useful content for recruiters, and I think that is what made the newsletter a success. If I was looking for immediate wins or immediate audience then I would have bailed a long time ago. It did take about half a year before people started to pay attention, but then large numbers of people began signing up, reading it, and talking about it. 

Why do you think that it takes six months of consistency before people are really willing to give you the time?

When you are promoting content, the goal is to create an audience. You are asking people to spare their time for you, which—for them—is very precious. The first thing is to clearly signal that the content is around to stay. A newsletter or any type of series isn’t a one-time event; anything that is subscription-based is not a single purchase or transaction. 

This is why consistency is crucial, which then directly translates into trust. The same is true of human behavior. If you had a friend where you couldn’t predict their mood or behaviors between Monday and Friday, it is quite difficult to imagine a long-term relationship with that person. A good friend is someone who is going to be solid and predictable in some respect that you can rely on. This builds the foundation of that relationship and that is the key to audience building—they need to trust that you are going to be there.

A quote you often use in conferences or presentations is “Attention is the currency of the digital age.” How does it relate to recruiting?

It refers back to this idea that we are all in a permanently distracted state. The folks listening to this podcast right now, I guarantee you, are also looking at least one, maybe two different screens at the same time. When attention becomes scarce, it becomes valuable. Right now there is real competition for candidates’ attention. If you manage to get someone’s attention then that is the opportunity. That is when you can have a solo conversation or communicate—opportunities emerge from that. 

Without that attention, you can’t start a sales process, a relationship, or a plan. As a result, there is substantial competition between recruiters for candidates’ interest. Companies utilize ad notifications and other marketing tricks but it creates chaos, this huge noise. It is actually much more powerful if people step towards you rather than if you interrupt them. 

How do you think you can reach out without adding to the noise? 

Recruiters who need to interact with candidates can employ two broad techniques. The first technique is what I call the ‘stand out from the crowd’ technique. This is when you send personalized emails and make sure you follow up. Other strategies include sending a rich media message instead of a text-based email, which is the predominant way in which today’s recruiters try to interact with candidates. My view of it is that these things might be incrementally effective, but overall they contribute to the noise. At some point, every time you reach out you add to the cacophony, which ultimately pushes that technique towards the end of its effectiveness. 

The other broad technique is to create a type of community or audience where people willingly seek you out. Once you have that, then you realize that you don’t really need to rely on marketing tricks to have a conversation. A good example was when you wanted me as a guest on this podcast. There was no need to send me a long email with arguments as to why I should be here. A short email or text was all that was necessary because we already had built a relationship and already had some social capital.

The future of recruiting is going to rely on recruiters who are able to build strong relationships with large numbers of candidates before the need to hire. One of the major problems we have in recruitment is that it is a very transactional relationship. Recruiters have a role they need to fill in that exact moment and that is the only reason why they are interested in speaking with the candidate. 

This relationship is not reciprocal because recruiters are not there when candidates need them. However, I do believe we’re heading towards more equitable relationships between recruiters and candidates. The expectations of recruiters are beginning to change with the increased use of recruitment marketing and candidate relationship management tools, but there still needs to be changes in how recruiters are compensated and measured in terms of performance. In the future, we will see skilled recruiters who are judged on their ability to build communities of talented people interested in working at a particular company or a specific position.

Learn more from leaders like Hung lee in the next part of the podcast series where we find out how to master talent attraction with Celinda Appleby, the Global Talent Attraction Director of Visa

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Top 10 Resources for Recruiters (That Are Fun and Informative) https://www.smartrecruiters.com/blog/top-10-resources-for-recruiters-that-are-fun-and-informative/ Tue, 09 Apr 2019 14:45:52 +0000 https://www.smartrecruiters.com/blog/?p=38376

Need some inspiration? These Talent Acquisition resources are chock-full of knowledge and personality! In the last five years, the recruitment industry found itself undergoing an exciting renaissance. A profession no one ever wrote books about is now smack dab in the zeitgeist, directly affected by both cultural movements (like #metoo) and technological advancements (such as […]

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Need some inspiration? These Talent Acquisition resources are chock-full of knowledge and personality!

In the last five years, the recruitment industry found itself undergoing an exciting renaissance. A profession no one ever wrote books about is now smack dab in the zeitgeist, directly affected by both cultural movements (like #metoo) and technological advancements (such as AI and social media trends).

The human capital management (HCM) market is projected to grow to $22.2 billion by 2023, up from $13 billion in 2016. All this growth means the tools and practice of recruitment and HR will evolve at a rapid pace, and practitioners can’t rely on the grapevine to keep abreast of the latest news.

Fortunately, there are a plethora of recruiting podcasts, blogs, newsletters, online communities that keep pace with the industry goings-on. The following list is just a few of our favorites – seriously, there’s so many out there! We chose these because they are engaging and keep us coming back every day!

Feel free to tag us @smartrecruiters with ideas for our next edition.

1. Recruiting Brainfood

Longtime recruiter and industry influencer Hung Lee created the weekly TA newsletter, Recruiting Brainfood, back in October of 2016. Over 127 editions later (and 10,000+ subscribers), Recruiting Brainfood is now a community for hiring practitioners worldwide, with the largest concentration in the UK, but quickly spreading. (US folks can gain workplace street-cred by introducing this resource to colleagues.)

Subscribe to the newsletter for a manually curated collection of articles, interactive polls, and jobs relevant to the talent industry; or, join the Facebook group for community chats, live stream Q&As, and video interviews.

What makes this community special is how active the audience is in polls and conversations. This may have something to do with the host, Hung Lee, who has made a concerted effort to break the fourth wall, acknowledging new members and never letting a comment disappear into the internet void. A personal example, when I joined the Facebook group I was prompted to fill out a survey about the newsletter. I jotted down some thoughts (largely positive), and a couple of days later Hung followed up on my minor layout suggestion. Now, that’s engagement!

2. Recruiting Subreddit

Reddit is mainly known for memes and casual trolling, but it’s so much more than that! The annals of Reddit unpack practically every subject known to humanity. Whatever interests you, there’s likely a subreddit of people who care about it just as much (or more), and recruiting is no exception.

The Recruiting subreddit is a great forum to get feedback or ask questions. One newbie crowdsourced goals for their first quarter on the job, another for tips on no-show candidates. These – and generally all inquiries – were met with many specific and encouraging answers – proving that the internet can be a nice place sometimes!

3. HR Open Source

HR Open Source is kinda what it sounds like. In its own words, they are “a global community of practitioners who believe collaboration is the key to preparing their organizations for the future of work. Simply put, [they] make it easier to access peers and resources needed to thrive. at zero cost.” Practically, this means you join the community via their website or Facebook, and then you can share/read case studies or ‘Sparks’ (the site’s adorable name for abridged case studies), participate in surveys, talk to your peers, and even buy some cool merch.

Founded in 2015, the people behind #HROS (that’s how you should search their posts on Twitter) are two impressive recruiters you may have seen on the conference circuit: Lars Schmidt, founder of Amplify Talent, and Ambrosia Vertesi, VP of people at Duo Security. One great asset from this resource is their latest Future of Work Report. The data they collected from actual practitioners about how their teams are interacting with tech and allocating budget was extremely enlightening, and unique in that it wasn’t just spectator commentary.

4. HR Girlfriend

HR Girlfriend is a professional network for women working in HR, where members can find professional development and certifications, events, and industry job postings. Anyone can peruse the website and learn from their Real Talk Blog. For those folks in the US, HR Girlfriend regularly hosts and attends events, so you can catch up with the Girlfriends in person.

The Q&A section of their blog is a personal favorite. The questions are real and relatable, and the answers are super detailed without being long-winded. I should also mention that the advice comes from real HR practitioners. Last week’s question tackled how to handle a scenario where an employee complains about a coworker showing them an inappropriate photo. The reply included a step-by-step procedure as well as additional resources.

Sana’ Rasul, Chief Girlfriend, HR consultant, and cybersecurity expert, says of the group, “If I could sum up why I’m committed to the HR Girlfriends community it would come down to because we are ‘….in this together.’”

5. Evil HR Lady

The title in and of itself makes this blog worth reading. The eponymous ‘Evil HR Lady’, Suzanne Lucas picked the name to challenge the prevailing stereotype that HR folks are rigid and spitefull corporate goons. Her blog seeks to “demystify” HR, revealing there’s usually a lot more going on behind the scenes than the employee general population, or even management, know.

Susanne posts a mixture of relevant articles from around the web, original content, and other resources, like webinars. Visit her blog or subscribe for the latest in your inbox.

6. Ask a Manager

You will get sucked into this Q&A blog! The questions range from ‘what should I do when I hit a coworker’s car in the staff parking lot?’ to ‘how do I handle misuse of sick leave?’, and much more. Every time I visit Aks a Manager, we can’t stop scrolling.

Alison Green started this website in 2007, and since then has written a book and launched a podcast covering all things management. The blog isn’t specific to HR and Recruiting, yet many of the questions cover relevant material. And, with three or more posts a day, there’s always something new to read.

7. The Lorne Epstein Show

Lorne Epstein is a recruiter and author in Washington DC, where he’s hosted his weekly radio show/podcast since 2016. The Lorne Epstein Show covers a diverse array of HR and Recruitment topics, from in-depth interviews with industry thought leaders like Lou Adler, to nuts and bolts how-tos of salary laws, to expounding the world’s most adventurous jobs – don’t you want to know what it’s like to be an FBI bomb investigator?

This podcast definitely has an ‘inside baseball’ feel, which is great for those of us who care about the proverbial baseball (in this case, HR and recruitment). So, if you get excited about the latest developments in the industry but are sick of the glazed-over look in your friends/partner’s eyes when you start on a future of work rant, this is the place for you!

8. Constangy, Brooks, Smith Prophete LLP Blog

Learn from experts with real employment litigation experience. Everyone has an opinion, but these are the opinions that really matter when it comes to legal issues at work. Of course, reading a blog does not count as actual legal counsel, it’s a place to stay abreast of the latest legislation and best practice.

The Constangy Blog focuses on US workplace law, though some subjects will be internationally relevant. That’s not to say that it’s all dry legalese – that couldn’t be further from the truth. Their contributors also offer editorials on topical issues like the movement for a $15 minimum wage and think pieces on historical work practice, like Radio Corporation of America’s HR guidelines for supervising female employees written during WWII.

9. The Chad & Cheese Podcast

To quote the hosts, Chad & Cheese is “HR’s most dangerous podcast. Lock your doors and hide your kids. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right in the face!”

The latest industry news with a healthy dose of snark – what’s not to love? The show listens like classic morning radio with irreverent attitudes and frequent sound effects, which is a nice change of pace for an industry known for buttoning up. Enjoy, but headphones a must if you are at work or around kids.

10. Hiring Success Journal

Forgive the shameless self-promotion, but we couldn’t resist. You already know about the Hiring Success Journal if you are reading this, but did you know that we have a weekly curated newsletter that delivers our latest articles straight to your inbox. Signup here for the latest recruiting stories, industry deep dives, and how-tos that will level up your TA practice.

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Top 5 Challenges of a Candidate-Driven Marketplace – Listen to the Podcast Now! https://www.smartrecruiters.com/blog/top-5-challenges-of-a-candidate-driven-marketplace-listen-to-the-podcast-now/ Tue, 19 Mar 2019 14:24:31 +0000 https://www.smartrecruiters.com/blog/?p=38303

Jerome Ternynck and Tracey Allison join Lorne Epstein on his eponymous podcast for a frank discussion on the challenges of today’s talent economy. “The war for talent is over and the candidates have won,” says Jerome Ternynck, CEO and founder of SmartRecruiters, as he sits down with Tracey Allison, Director of Global Talent at Avery […]

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Jerome Ternynck and Tracey Allison join Lorne Epstein on his eponymous podcast for a frank discussion on the challenges of today’s talent economy.

“The war for talent is over and the candidates have won,” says Jerome Ternynck, CEO and founder of SmartRecruiters, as he sits down with Tracey Allison, Director of Global Talent at Avery Dennison, on the latest episode of the Lorne Epstein “How To Capture Talent In Today’s Candidate-driven Market”, recorded at Unleash Amsterdam 2018. Far from taken aback, Lorne and Tracey laugh in agreement.

“[Recruitment] today is about how you attract talent to your organization,” says Tracey. “You are marketing candidates and bringing talent in, rather than, ‘I have a job – who wants to apply?”

During the next hour, the three experts discuss the needs of today’s talent practitioners from both a strategic and technological perspective, with stories of personal challenges they’ve faced in the field, from diversity and inclusion (D&I) initiatives to getting a seat at the table. Listen now for the full scoop and check out the top 5 takeaways below.

1. HR technology is a must.

“Why does everyone have great tech except recruiters?” Jerome asks.”Sales, Accounting, and Marketing software are all par for the course, yet people balk at allocating budget for Recruiting systems. Recruiting is a digital function now, and they need the right tools to be successful.”

2.Don’t force candidates to fit your mold.

“It’s about engaging the right way,” says Tracey. “We need to stop ticking boxes and go after talent. Right now, we should be driven more by the individual candidate and how they can be successful – which will really be your department’s ROI – versus just filling a job.”

3. Engage hiring managers, they are your friends.

“The relationship between recruiters and hiring managers is, in many ways, a broken one,” says Jerome. “It doesn’t get supported through technology, which should be the enabler. At the end of the day, hiring managers and recruiters both want to find great people. If you put them together in one place where they can actually work together then suddenly you don’t have the dynamic where hiring managers are the customers and recruiters are the service center. Instead, it’s a shoulder-to-shoulder partnership where recruiters feed the pipe and hiring managers close the deal.”

4. Sell a lifestyle.

“In a candidate-driven marketplace, getting the message of what life is actually like at a particular organization is extremely important,” says Tracey. “More and more, the lines between work and life are blurred, and it’s all about the experience.”

5. D&I every step of the way.

“First, you have to go the extra mile to source candidates from underrepresented groups,” says Jerome.  “And it’s not good enough to do a regular sourcing effort, and then say ‘oh well, only white guys applied, not our fault’. You have to actively go and source people that are underrepresented. Diversity is critical to business success in every organization. Second, you gotta make sure that once you have that diverse talent coming in, that they’re not being discriminated against. Which, in recruiting, means having some objective criteria to rate these candidates throughout the interview process.”

Learn more about creating an interview process that discourages bias in the full episode, alongside other awesome learnings including examples from Tracey on how TA can be a strategic partner for business success.

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