We recently published an updated version of this article with more great healthcare job boards for recruiters.

Finding top talent in the healthcare industry can be a daunting task. For many positions, the education requirements and average employment duration are both well above average. When searching for a highly skilled talent in lower turnover roles, you can never have enough candidates in your talent pool. SmartRecruiters’ customers have posted over a million jobs to hundreds of job boards using our online recruiting software. To find and hire healthcare professionals, we’ve taken stock of our partners, and when it comes to  job openings in healthcare, these are the six best job boards to make sure you snag the right person for the job:

Health Callings is the complete career resource for today’s healthcare professional.
Post a Job to Health Callings

Healthcare Job Site a place to manage your career, search for new opportunities and connect with top Healthcare employers and professionals.
Post a Job to Health Care Job Site

Sanagajob Healthcare Jobs. Do you like to help people? Do you look good in scrubs? The largest part-time and full-time hourly healthcare job resource.
Post a Job to Snagajob

Indeed is the #1 job site worldwide with over 140 million unique visitors each month. More people find healthcare jobs on Indeed than anywhere else.
Post a Job to Indeed

CareerBuilder helps match the right healthcare talent with the right opportunity more often than any other site.
Post a Job to CareerBuilder

Monster provides career advice, job-seeking tips and more. The global leader in connecting people to healthcare job opportunities.
Post a Job to Monster

To supplement your hiring efforts, also consider recruitment agencies with healthcare specific focus, such as HealthCare Job Solutions, or bigger agencies with respected healthcare recruitment departments, such as Kelly Services.

Similar articles: Writing my resume/bio/CV, A Guide to the Perfect Career Site, 50 Best Niche Job Boards.

Do you have a top source for finding a healthcare professionals that’s not on the list?

Add it below in the comments, or if it’s your business, consider joining the SmartRecruiters’ Marketplace.

Learn how talent acquisition leaders are solving today’s biggest recruitment challenges

SmartRecruiters is touring the country, meeting with talent acquisition executives, identifying the challenges so many share, and demonstrating a breakthrough TA solution to help overcome today’s biggest hiring obstacles. Join us this fall for a complimentary cocktail reception and surround yourself with fellow talent acquisition leaders in your area.

The SmartRecruiters #HiringSuccess Tour has been a big hit in Atlanta and Dallas, drawing TA executives from major companies for useful discussions about overcoming the barriers to success such as:

• Getting the right answers and analytics to improve hiring processes
• How to incorporate sourcing tools naturally into the hiring process
• How to seamlessly collaborate and communicate with hiring managers

You will also have the opportunity to see firsthand how the SmartRecruiters Talent Acquisition Platform is helping companies like IBM, Skechers, AOL and General Mills achieve #HiringSuccess by enabling them to hire better talent faster and more efficiently than ever before. You’ll learn why these companies are retiring their antiquated ATSs now that their new TA Platform is solving their recruiting pain points.

We look forward to meeting you there!

San Francisco
Tuesday, September 22 , 2015
3:30 – 5:30 p.m.
Cigar Bar and Grill

Washington DC
Wednesday, September 23, 2015
3:30 – 5:30 p.m.
Elephant & Castle

Chicago, IL
Thursday, September 24, 2015
3:30 – 5:30 p.m.
Farmhouse Tavern

Hiring an SEO expert is hard because SEO is changing all the time.. Most business owners know nothing about SEO, and even if they do, it’s probably outdated. The candidate who stays up to date is who you need to uncover. SEO experts that know what they’re doing and offer their services for a cheap rate aren’t “rare”, but they’re someone to watch out for.

Here are 10 job interview questions to uncover an SEO expert:

1. What do you know about Google’s algorithm updates? Google is always trying to work on their algorithm so that “more deserving” websites with better content rank higher than others. The three main algorithm updates of the last two years are Panda, Penguin and Hummingbird.
2. What is a Google “Penalty”? Manual actions can be taken within Google webmaster tools if you’ve been penalized.
3. What is the technical part of SEO?  If they don’t understand simple HTML then they aren’t the person you want to be working with, it’s as simple as that. SEO experts also need to understand server side lingo like 301, 404, robots.txt, etc.
4. Who provides you with your content? SEO processes usually require a large amount of content to be written, so if they don’t have a team (or at least one) high quality writer to deal with they aren’t ideal. If you’re fortunate enough to have an in-house content writer they should work closely together.
5. How do you optimize with social media? See if they incorporate social media tools and tricks in their SEO endeavours, you want to get your name out there as much as possible and social media is the way to do it. Social signals to your pages are almost as good as backlinks. “Social shares – retweets, +1s and likes – are the SEO currency of the common internet user,“ says David Smooke, SmartRecruiters Director of Social Media. “Strong social signals are essential to a quick page 1 ranking.“
6. Do you have a Google Authorship?  Having Google Authorship is a plus and not a necessity. By them attaching their name and face to your content, you’re providing readers with a higher level of trust and confidence in your work. Adding this human element also promotes more personal interactions between your potential SEO expert and your audience.
7. How do you go about building your links? Learning how the candidate actually implement backlinks will help you rate their service accordingly. If they don’t build links efficiently with quality, then you will probably want to pass. There are many wrong ways to build links that can penalize your site and possible get deindexed from Google.
8. What SEO tools do you use?  A carpenter can’t build without a hammer. Every SEO needs their set of tools to get the job done. Popular SEO tools I use are BrightEdge, Google Webmaster Tools, and Google Analytics.
9. How do you walk the line behind behind best practices and black hat SEO? Black hat SEO offers short term solutions and can get your site penalized in Google. What was considered white hat SEO years ago may be black hat now. Which brings me to my next question.
10. Are you a part of the SEO community online? There are many different forums and such out there, being active and up to date is essential to staying on top in the constantly changing world of SEO. A few blogs and forums I recommend are SearchEngineLand, SERoundtable and WebmasterWorld.

Businesses need to have some sort of online presence. You will be searched on Google; it’s up to the SEO expert (or your angriest customer)  to control the message.  When it comes to SEO experts, there tends to be a little vanity when it comes to Googling their own name. For a quick validation, Google your potential SEO employee and see how they were able to own their top results. I hope these questions and quick validation help you find your SEO ninja!

You’ve spent all this time crafting your job listings and it’s published live on the web. Congratulations. How do you begin promoting it? Driving traffic to your job listings begins with a strategy because, let’s face it, your job listings are not going to engage great candidates if no candidates can find it. You can’t have a party if you don’t send invitations. Here are 11 free and paid sources from 5 different acquisition channels to get you started.

Referral Traffic

1. Your own online properties. Do you have a your own career website? Finding great talent in your industry can be easy by sending your company or blog’s traffic to your job listings. A career website should have a mission statement, some rich media, and an up to date listing of your open jobs.

2. Social Bookmarking sites allow users to bookmark their favorite websites or pages that other people can publicly view and vote up or down. If you bookmark useful content other people will find it, share it, and vote it up so others can enjoy it. Oh yeah, and it only takes about 20 seconds to bookmark your site. One popular social bookmarking site is Reddit, and guess what, they have a section dedicated to job listings. Visit http://www.reddit.com/r/jobopenings/ to post your job now.

3. Free job boards like Indeed and SimplyHired, also known as job aggregators, are places to start driving free targeted traffic to your job listings. If done manually, it’s a bit more time consuming than social bookmarking, but it is well worth it. To save time you can try using a service to post a job to hundreds of job boards with one click.

4. Free Press Releases. You probably want to partner with your marketing team on this one. To get more exposure, you can write a press release announcing your new open position/s and submit to a free PR distribution site like PRlog.com. Press releases can trigger Google Alerts for people subscribing to your company or the open job position.

5. Forum/Community posting: Modern recruitment marketing campaigns require posting to relevant forums and communities. There are community forums setup online for virtually every niche, industry, or topic you can imagine. Some forums may even have board on solely to post open jobs. Try searching for “(Your Industry) forum” or (Your Industry) “powered by phpBB” or (Your Industry) “powered by vBulletin” on Google, don’t forget the quotes.

Organic Search Traffic

6. Search Engine Optimization. This may seem like an obvious one, and I’ve discussed this in the past, but it can’t be overlooked. Make sure your job listings are optimized for search engines. SEO optimized job posting requires page titles, heading, and META tags to ensure they target the keywords for your job opening you’re looking to rank highest for.

Social Media Traffic

7. Social Sharing. Start with Twitter and Facebook. On Twitter, tweet your job listings out with the hashtag relevant to the job opening, such as #sales to hire a salesperson or #tchat to hire a talent acquisition role. On Facebook you should post a job to your network of friends and create your own Facebook careers page to your company page.  Also make sure to add a “Like button” on your site to entice visitors to like your Facebook fan page. As you gain more likes, you’ll gain more candidates.

“Social broadcasting can be useful, it lets your entire audience know that your company is growing and hiring,” says SmartRecruiters Content Marketing Director David Smooke, “but the future of social media recruiting lies in targeted one to one communication from trusted source to prospective hire.” Learn More about Employee Referrals via Social Media.

Paid Traffic

8. Paid Search. Although Google Adwords and BingAds are typically utilized to entice consumers, PPC has a place in recruiting. Recruitment pay-per-click programs can be easily done using your job listings as landing pages. Assuming your job listings are optimized for organic search, your quality score for your job listings will be high and costs will be down.

9. Paid Social. TweetMyJobs is a great option to leverage paid search on Twitter, which is great for targeting people based on what they like to talk about. Another 3rd party service I recommend is Candarine, not only do they provide paid social traffic, but they also target the niche communities and forums mentioned above. Additionally, Advertising on Facebook brings you powerful location, demographic and interest targeting allowing you to reach the right hires.

10. Job Boards. Did you think I forgot about the most reliable way to drive traffic to your job listing? Heck no! Success is about picking the right job board. Here are the best job boards for tech, marketing, internships, healthcare, startups, and more specific niches.

Email Traffic

11. Email. Consider adding links to your job listings or careers site in your weekly/monthly newsletters. If you have customers who love your product, why not have them work for you? I’ve heard many cases where customers become employees. If you want to be more targeted campaign, you can send out an email to the relevant members of your talent community.

Using a few of of the sources I cited will get traffic flowing almost instantly. Outline a strategy, execute and do it all over again.

Happy Hiring!

There comes a time for every startup when they must hire a candidate who is outside their immediate network. Maybe it’s the first hire; maybe it’s the tenth hire. Targeted job advertisements are a great way to accelerate the hiring timeline. Plus, seeing an ample amount of qualified candidates will increase your quality of hire. Smart leaders find the startup communities full of qualified candidates.

Post Startup Jobs Here:

Crunchboard, the official job board of the TechCrunch Network. The CrunchBoard gives you access to the millions of technology and business savvy readers of TechCrunch, MobileCrunch, CrunchGear, TechCrunch IT and is one of the most popular job boards for internet startups.Post a Job to CrunchBoard

Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. Mashable has one of the most engaged online news communities with a job board to post jobs.Post a Job to Mashable

LinkedIn is Connecting the world’s professionals to make them more productive and successful. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.Post a Job to LinkedIn

Facebook is a social utility that connects people with friends and others who work, study and live around them. SmartRecruiters offers: – creative and design of your ad – setup and activation – cost per click budget – monitoring and optimization of your ad campaign.Post a Job to Facebook

TweetMyJobs is a revolutionary new job search and recruitment tool. As the leader in social recruiting, we’ll match you with relevant job openings or candidates and help you find jobs or employees faster than traditional methods.Post a Job to TweetMyJobs

VentureBeat, target the VentureBeat audience of interested in technology, startups, and venture capital. Post a job or find a career in technology and the startup community. Post a Job to VentureBeat

Craigslist is a good source of for posting jobs in a specific location for startups. Craigslist is a classified advertisements website with sections devoted to jobs.Post a Job to Craigslist

GitHub is a great place to start to find your startup coder. GitHub is the best place to build software together. Over 4 million people use GitHub to share code.Post a Job to GitHub

StackOverflow has exclusive access to the 25+ million programmers on the top developer sites on the internet. Reach top talent from the top tech community for your startup.Post a Job to StackOverflow

Your Site is a great place to start your hiring needs. Build an awesome career site with SmartRecruiters. Leverage your existing traffic. Display live jobs on your website and get more candidates.Post a Job to Your Site

Advertising your open positions to right community will increase demand not only in working for your company, but also in your company itself. Whether you are a bootstrapped startup or a startup funded to scale, it’s time to think big and get the word out.

A job post is useless if no one sees it.  The ‘job search,’ as the term implies, requires that talent searches for jobs based on criteria such as company, job title, location, and more. To ensure that your job posting ranks high among search results for these relevant keywords, you need an SEO optimized job posting. Think of your job ad as a marketing landing page and you want to generate leads and in our case candidates. Whether you are creating a job post manually or using a job posting software, optimizing the job posting for search engines is done in two parts: on-page and off-page.

On-page optimization is where SEO lives and breathes. The four on-page aspects of a given web page that influence search engine ranking are meta title, URL, <h1> tag, and body text.

On-page SEO Optimized Job Posting

1. Meta Title – The meta title is what appears at the very top of the user’s web browser. Search engines also use the meta title as the heading for its search results. Be sure to add your company and open job position in an attractive tagline under 70 characters.  In the example below, when someone searches for the company name (‘Great Dane’) and most basic job credential (‘cdl driver’ a.k.a.commercial driver’s license driver), the top organic hit jobseekers find is an up to date job opening with the company name, job title, and meta description detailing the company:

2. URL – A recommended targeted URL structure is using a detailed job position. Best practices is using dashes and not underscores. URLs describe a site or page to visitors and search engines. Keeping them relevant, compelling, and accurate is the key to ranking well. Notice how this job ad URL gives the company name and job title:

3. H1 – Most of the time this can be the same as the title. HTML <h1> tags are pretty important as they are meant to be the header of what the job posting is about. Every page should have 1 and only 1 <h1> tag, and it should definitely contain your open position. This generally indicates the position, industry and is where most people look first when they’re trying to figure out what the page is about.

 4. Body Text – Your body should be around 500 words mentioning your open position, industry and location several times. The body text typically contains all of the page’s content, company description, job description, qualifications and additional information. Search engines look at the content within the body text to assign the uniqueness and relevance of that content. If you don’t have enough words, search engines may treat pages with thin content as a “low quality” page which could hurt your rank position.

Off-page SEO Optimized Job Posting

Off-page optimization will not only help your job posting rank higher but drive traffic from outside sources. Your off-page effort will help notify search engine spiders that your page is live, indexed, and ready to move up search results. There are two important ways to optimize off-page:

5. Social Signals – Social media allows search engines to see what is trending.  Social media has multiplied the rate of link creation, and with each link created the search engines take notice.

“Social shares – retweets, +1s and likes – are the SEO currency of the common internet user,“ says David Smooke, SmartRecruiters Director of Social Media. “Strong social signals are essential to a quick page 1 ranking.“

You should definitely share your job openings on social media sites such as Twitter, Facebook, Google+ and LinkedIn from employee and company accounts.

6. Backlinks – The number and quality of backlinks that a page has is considered to be one of, if not the most, important factor in determining how well a page can rank for a target keyword. Creating related backlinks to your job posting can be done by posting to free job boards, relevant niche job boards, and your own career website.

There you have it, the 6 essentials to an SEO optimize job ad: meta title, URL, <h1> tag, body text, social signals, and backlinks. You can do it all yourself, or post your next job through SmartRecruiters, and we’ll do the on-page and off-page SEO optimized for you.

Paul Andre de Vera is the Director of SEO at SmartRecruiters. Can you guess what he optimized this post for?