At the heart of this transformation is Winston — a charismatic AI companion who is both the face and the intelligence behind SmartRecruiters’ AI-driven platform. With his cheerful personality and advanced capabilities, Winston, the familiar face of SmartRecruiters, makes the complex world of hiring more accessible, enjoyable, and, above all, smarter. Imagine a system that molds itself to your needs — where every interaction is intuitive, interfaces adapt in real-time, and insights are surfaced before you even realize you need them. That’s the future with Winston.

Rebecca Carr, CEO of SmartRecruiters, shared her thoughts on Winston’s revolutionary impact. “The traditional ATS isn’t meeting the expectations of hiring managers and recruiters. It’s no longer serving the demands of modern hiring — especially in high-volume, high-turnover industries, such as retail and manufacturing. We needed something more adaptive, more human, and that’s Winston. He’s not just a feature; he’s the future of recruitment technology, designed to remove the manual, administrative burden from hiring teams, giving them back the time to focus on the heart of hiring: connecting with great talent.”

Winston: Elevating Recruitment Efficiency
In a market crowded with half-baked AI tools that only address limited aspects of the hiring process, Winston stands apart by being a truly comprehensive, AI-driven solution built on the foundational strength of SmartRecruiters’ ATS workflow and data model. From intelligent scheduling to real-time agentic insights to an adaptive ui that evolves based on user behavior and context, Winston enables teams to run leaner, faster, and more effectively than ever before. He doesn’t just assist; he eliminates the most time-consuming, low-value tasks and constantly optimizes the hiring process to ensure maximum efficiency. While high-volume, high-turnover hiring is Winston’s initial core focus, long-term plans call for continued feature development, unlocking possibilities across a wide range of additional industries and hiring scenarios

Powering the New SmartRecruiters Platform
As the driving force behind SmartRecruiters 3.0, Winston redefines how recruitment technology serves businesses. By pushing the boundaries of what talent acquisition software can do, SmartRecruiters is creating a smarter, more intuitive platform that adapts to the evolving needs of hiring teams. Winston will power SmartRecruiters at every touchpoint, transforming traditionally cumbersome recruitment processes into seamless, even joyful, experiences for both recruiters and candidates.

Shiran Yaroslavsky, SVP of Product at SmartRecruiters, reinforced this vision: “Winston represents a seismic shift in recruitment technology. We’re not just automating tasks; we’re eliminating the inefficiencies that have plagued this industry for decades. Winston is at the heart of this new SmartRecruiters chapter — he adapts, learns, and drives smarter, faster decisions across the board. And we’re just getting started. Our goal is nothing short of transforming how the world hires.”

Product Availability and Key Capabilities
The initial wave of Winston’s capabilities is designed to tackle some of the biggest pain points hiring teams face. Developed in collaboration with a diverse group of our most trusted customers, including Domino’s, IKEA, Primark, Public Storage & Frasers Group. Winston’s early capabilities start rolling out to customers in January 2025 and include the following highlights:

• Intelligent Scheduling: Winston’s Intelligent Scheduling is built to ensure that recruiters and hiring managers can streamline scheduling tasks with ease, no matter how complex or sudden changes may be.
• Multi-Layer Screening: Winston’s Multi Layer Screening transforms how candidates are evaluated. By allowing candidates to showcase their skills, ambitions, and values through thoughtful responses to questions, Winston generates more precise match scores—even allowing for screening without a traditional resume.
• Conversational Engagement: Winston’s hyper-personalized Conversational Engagement transforms how candidates interact with the hiring process, offering more contextual, human-like and dynamic interactions. Through multiple channels — text, voice, and video — candidates can engage deeply, allowing them to showcase their skills and personality in a way that goes beyond typical chatbot experiences.
• User Centric Adaptive UI: Winston evolves with every click, adapting to each user’s context. Whether simplifying workflows or making the first-time experience effortless, Winston adjusts in real time, delivering a seamless, personalized interface for every user.
• Agentic Insights: Winston doesn’t just react — he predicts. By identifying bottlenecks and uncovering opportunities, Winston keeps users in control, empowering them to make confident, informed decisions with ease

These initial capabilities mark just the start of Winston’s journey. Stay tuned as we continue to reveal more details on Winston’s evolving roadmap and exciting innovations.

The partnership addresses key challenges faced by HR teams, such as the high costs associated with document handling and manual processes that slow down hiring. By integrating Docusign Intelligent Agreement Management capabilities directly into the SmartRecruiters platform, businesses can now centralize candidate documentation, minimize administrative burdens, and accelerate time-to-hire. This streamlined approach empowers HR teams to maintain a single source of truth, enabling faster, more accurate hiring decisions and driving overall organizational success.

“The SmartRecruiters and Docusign integration is a game-changer for HR teams. With our exclusive Docusign reseller agreement, SmartRecruiters is proud to offer the lowest cost per envelope in the industry. This partnership not only saves our customers money but also enables them to streamline their recruitment processes without compromising on speed, accuracy, or compliance,” said Emre Demokan, Group Product Manager at SmartRecruiters.

Demokan also emphasized the importance of compliance in modern hiring practices. “Compliance is critical in today’s hiring landscape, and our integration with Docusign ensures that all offer letters, contracts, and onboarding documents are secure and centralized. With real-time updates and a unified system, we minimize the risk of errors, set a new standard for compliance in recruitment, and keep all stakeholders informed.”

“We’re excited to strengthen our partnership with SmartRecruiters by integrating the Docusign Intelligent Agreement Management platform into their solution. This integration streamlines recruitment, enhances the candidate experience, improves security, and enables compliance.Together, we’re redefining agreement management in recruiting by transforming the entire workflow while offering candidates an intuitive signing experience.” said Eric Engleman, Senior Director of ISV Embed at Docusign.

Through this integration, SmartRecruiters and Docusign are delivering a seamless, digital-first hiring experience that enhances efficiency and improves the candidate journey.

About Docusign

Docusign brings agreements to life. More than 1.5 million customers and more than a billion people in more than 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With its Docusign IAM platform, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit to, and manage agreements with solutions created by the #1 company in e-signature and Contract Lifecycle Management.

The Dawn of a New Decade in Recruitment Technology

What lies ahead is not merely an update, but a complete reimagining of what recruitment technology can achieve. As the world evolves, so too does the need for tools that do more than streamline processes—they must think, adapt, and grow alongside the businesses they serve. SmartRecruiters is on the cusp of launching something that will do just that. A paradigm shift where AI will play a central role in transforming user experiences, from intuitive interactions to intelligent decision-making.

“The future of recruitment is here, and it’s powered by AI. SmartRecruiters 3.0 — a distinctive new era for us as a business — is more than just an upgrade; it’s a complete reimagining of how technology can drive better hiring outcomes. We’re not just meeting the needs of today’s businesses—we’re anticipating the demands of tomorrow, and we couldn’t be more excited to lead this transformation,” said Rebecca Carr, CEO of SmartRecruiters.

Winking at Winston: A Glimpse into the Future

In the lead-up to this major reveal, SmartRecruiters offers a playful wink to Winston, a character who will soon become a household name in recruitment circles. Winston symbolizes the next chapter for SmartRecruiters—a future where technology is not just functional, but personable, making the complex world of hiring accessible, enjoyable, and above all, smart.

Get Ready for SmartRecruiters 3.0

This is more than just a new release; it’s the start of a new era for both SmartRecruiters and the entire recruitment industry. Stay tuned as we edge closer to unveiling the future of hiring technology on October 16th. The countdown has begun, and the transformation is imminent.

For more information, visit our blog and read more.

San Francisco, CA — Aug 22 SmartRecruiters, a leader in enterprise talent acquisition software, today announced the appointment of Rebecca Carr, an established product leader and HR technology executive, as the company’s new Chief Executive Officer. Rebecca also joins the company’s Board of Directors.

With nearly a decade at SmartRecruiters, Rebecca transitions from her role as Chief Product Officer (CPO) to drive corporate strategy and advance SmartRecruiters’ industry-leading talent acquisition technology as it embraces new investments in deep learning, AI, and automation.

“Businesses today face unprecedented challenges in hiring, requiring technology that can adapt and evolve to meet the complex needs of recruiters and hiring managers,” said Jerome Ternyck, SmartRecruiters Founder and Chairman. “Rebecca not only knows our company and culture inside and out, but also has the visionary leadership and technology expertise to build for this new future in talent acquisition. We look forward to having Rebecca continue to expand our global leadership position as we help enterprises worldwide attract and retain top talent.”

Rebecca Carr is a seasoned product leader with over 15 years of experience in the recruiting and HR technology space. Her career includes roles founding and leading Checkr Pay, an earned wage access product by Checkr, SVP of Growth for SmartRecruiters, and product leadership positions at Jobvite, Branchout, and Playdom (acquired by Disney in 2010). Her deep understanding of the customer problem space, bringing differentiated products to end users, expanding product portfolios, and deepening customer relationships gives her a unique perspective on this role and space. Her innovative approach is crucial to setting the SmartRecruiters platform apart from others in the market.

“Talent professionals now need to hire faster and smarter. Most talent acquisition technologies haven’t caught up to the demands their customers face, forcing these organizations to support a web of disparate systems and data silos,” said Carr. “As we embrace this challenge with customers both old and new, SmartRecruiters is better positioned than ever to solve for these challenges through cutting-edge innovations such as integrated AI and intelligence, simplified user experiences, and robust APIs. This appointment strengthens my personal commitment to the company – ensuring we take our industry to new heights.”

SmartRecruiters, the leading Talent Acquisition Suite, is pleased to announce the Q2 2024 product release, packed with powerful new features designed to revolutionize the recruitment process for enterprises. This release highlights SmartRecruiters’ commitment to innovation, equipping talent acquisition teams with cutting-edge tools to attract, select, and hire top talent more efficiently.

One of the standout features of this release is SmartAnalytics Pro, powered by Visier. This advanced analytics solution enables users to create custom dashboards and reports tailored to their team’s unique needs. It allows for deep data comparisons across various datasets, facilitating informed decision-making. Additionally, SmartAnalytics Pro offers automated delivery of data visualizations to key stakeholders, ensuring timely insights for strategic planning. Michal Nowak, SVP of Engineering at SmartRecruiters, commented on the launch, “This Q2 release is a significant step forward for our platform, providing our users with unparalleled analytical capabilities and a more streamlined hiring process. Our partnership with Visier has been instrumental in delivering a robust and scalable analytics solution.”

The Event Management feature has been revamped to offer streamlined scheduling capabilities for managing both in-person and online recruiting events. Users can now enjoy a comprehensive dashboard for event management, along with group messaging functionality for event applicants. This update simplifies the coordination of recruiting events, making them more efficient and effective. With intuitive design and enhanced functionality, planning and executing successful recruiting events has never been easier. Whether it’s a career fair, virtual open house, or a targeted recruiting event, our upgraded Event Management tool ensures that every detail is covered, allowing recruiters to focus on engaging with top talent and delivering exceptional candidate experiences.

This release also introduces a suite of AI-powered tools designed to enhance recruiter efficiency and improve candidate engagement. The Scorecard Copilot feature leverages AI to generate interview scorecard questions within the system. Users can review and refine content, ensuring that all data remains secure and compliant. This tool simplifies the preparation of interview questions, saving time and improving the quality of interviews. With the Communication Copilot, recruiters can now generate custom email copy using generative AI. This feature supports multiple languages and integrates seamlessly with SmartRecruit and SmartCRM, allowing users to create personalized email campaigns quickly and efficiently, enhancing engagement with candidates.

Shiran Yaroslavsky, VP of Product at Smartrecruiters, stated, “The integration of AI tools in our platform marks a new era in recruitment technology. By automating repetitive tasks and providing intelligent insights, we empower recruiters to focus on what truly matters – building relationships and making the best hires.”

These amazing new features, along with exciting enhancements like SmartWorkflows, the 5 Star Match Score system, LinkedIn integration, and so much more, are all set to help you elevate your hiring game to the next level. Don’t miss out on discovering the full range of updates in our Q2 2024 release. Check out all the details on our What’s New page and get ready to transform your recruitment process!

SmartAnalytics Pro builds upon the foundational features of SmartAnalytics, offering enhanced capabilities and a more comprehensive analytics experience.

Key highlights include:

• Custom Dashboards and Reports: Design reports that fit your team’s unique needs.
• Deep Data Comparisons: Dive deep into various data sets to make well-informed decisions.
• Scheduled Data Deliveries: Automate sending data visualizations to key stakeholders.
• Key Insights: Get ahead with advanced insights into your data for better planning and strategy.

“SmartAnalytics Pro is a real game-changer for businesses looking to harness the power of their data,” said Michal Nowak, SVP of Engineering at SmartRecruiters. “Our partnership with Visier brings unmatched expertise in analytics, allowing our users to seamlessly integrate advanced data solutions into their workflows.”

Our collaboration with Visier has been crucial in developing SmartAnalytics Pro. This partnership enhances the product by embedding Visier’s top-tier analytics solution inside our product, ensuring users get a comprehensive and scalable reporting solution.

“Enterprise-grade analytics, like those that SmartRecruiters offers its customers, streamline hiring processes, increase efficiencies and diagnose issues within the hiring funnel,” said Zack Johnson, GM, Embedded at Visier. “We know access to data ultimately drives businesses forward; our partnership with SmartRecruiters ensures analytics are accessible and easy to understand so TA leaders can focus on recruiting rather than analysis.”

At SmartRecruiters, we’re all about breaking barriers and helping companies succeed in hiring. With our flexible technology, top-notch support, and our unique Hiring Success Methodology, we empower companies to attract the best talent from around the globe. With SmartAnalytics Pro, we also enable organizations to harness the power of data, driving smarter decisions and achieving even greater hiring success. SmartAnalytics Pro will be widely available starting July 25th as part of our quarterly release.

About Visier

Visier is the recognized global leader in people analytics, providing on-demand answers to people-powered businesses. At the core of Visier’s innovations is a simple premise: People impact is business impact and that’s why Visier provides the tools and insights organizations need to drive productivity, performance, and business outcomes through their people. Founded in 2010 by the pioneers of business intelligence, Visier has over 50,000 customers in 75 countries—including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more. Visier is headquartered in Vancouver, BC with offices and team members worldwide. To learn more about Visier, visit www.visier.com.

This marks the fourth year in a row that we’ve held this esteemed position, and we couldn’t be prouder. It’s a testament to our ongoing dedication to innovation, making our customers happy, and delivering real results that matter.

The Fosway 9-Grid is a trusted model that evaluates HR, talent, and learning solutions based on various factors like performance, potential, market presence, total cost of ownership, and future trajectories. Our consistent recognition as a Strategic Leader underscores our unwavering commitment to understanding and meeting the needs of our enterprise-level clients. We listen closely to their feedback and really get what they’re up against when it comes to hiring challenges. That’s why we’re always rolling out new features tailored to their needs, helping us stay ahead in the industry.

Being named a Strategic Leader means offering solid solutions that truly empower organizations to meet their hiring goals efficiently. We owe our ranking to our relentless focus on customer satisfaction, continuous improvement of our core features, and our success in landing global enterprise deals.

Our Talent Acquisition suite isn’t just about software—it’s about breaking barriers and helping companies achieve hiring success. With our flexible technology, top-notch support, and our unique Hiring Success Methodology, we’re helping companies attract the best talent from all over the globe.

“Our focus has always been on empowering organizations to overcome hiring challenges and achieve their goals. We dedicate this recognition to our customers, whose feedback and trust drive us to continually enhance our platform and deliver world-class talent acquisition solutions. Being recognized as a Strategic Leader in Fosway Group’s 2024 9-Grid for Talent Acquisition for the fourth consecutive year is a testament to our unwavering commitment to innovation and customer success.”

– Rebecca Carr, acting CEO of SmartRecruiters

Want to see what SmartRecruiters can do for you? Request a demo today. And if you’re eager for more insights, you can download the full 2024 Fosway 9-Grid for Talent Acquisition report. Let’s make Hiring Without Boundaries easier and smarter together!

Frasers Group partnered with SmartRecruiters in 2021 to help facilitate its targeted recruitment drive and efficiently manage the volume of candidates. The speed to market, match scores, and communication tools of the SmartRecruiters Applicant Tracking System (ATS) create a positive candidate experience, enhancing engagement and keeping the best candidates active in the process.

In 2022, approximately 22,000 store-based sales advisors, including 10,000 seasonal hires during Christmas, were recruited through a streamlined ten-day process utilising automation tools built into the system to expedite the recruitment cycle, from shortlist, interview and through to offer within a ten-day window. Prior to the partnership, Frasers Group was achieving at best a recruitment cycle more than double this figure, circa 23 days.

“At Frasers Group, we’re not just building a business; we’re building careers and stability with a forward-thinking perspective. Our challenge is to reshape the perception of retail as a viable long-term career option, especially in the face of industry-wide workforce migrations accelerated by challenges such as the COVID-19 pandemic,” says Adam Reynolds, Head of Talent at Frasers Group.

“The pace at which we move is mission critical. Our ability to reach the market swiftly is a key factor in our success. SmartRecruiters not only met our need for speed but also provided a user-friendly experience for our 4,500 colleagues using the system across 20 countries, addressing language and workflow complexities seamlessly.”

Key highlights of the successful partnership between Frasers Group and SmartRecruiters include:

• Quality of Hire: With SmartRecruiters’ hiring match score and quick shortlisting tools, Frasers Group achieved its most important metric—ensuring the highest quality of hires.
• Rapid Hiring: In the first year of the partnership (2021), Frasers Group hired 14,000 people with a time-to-hire of 23 days. In the second year (2022), the number of hires increased to 25,000, with a remarkable time-to-hire of 13 days.
• Agility and Urgency: SmartRecruiters’ ATS platform ensures swift engagement with potential employees through rapid communication tools, candidate management, and CRM system.
• Automation and Efficiency: Frasers Group utilised automation within the SmartRecruiters system to create a ten-day hiring process, particularly crucial during peak periods like the Christmas season.
• Third-party problem solving: Facing challenges that the system couldn’t address off the shelf, SmartRecruiters supported Frasers Group to find bespoke solutions, including third-party tools for data validation and right-to-work checks.
• Internal Talent Mobility: Recognising the significance of internal talent mobility, Frasers Group utilises the ATS platform to provide employees with visibility of career growth opportunities within the company.

“At SmartRecruiters, we’re dedicated to providing solutions that empower organisations to build exceptional teams efficiently. Our partnership with Frasers Group reflects our shared commitment to transforming talent acquisition processes in the rapidly evolving retail landscape. We recognise that one of the major challenges recruiters face is the heightened demand during seasonal peaks. However, our tailored solution is designed to address the unique challenges that arise during these peak periods, allowing recruiters to seamlessly scale up hiring whenever necessary,” says Rachel Phipps, VP of Customer Success at SmartRecruiters.

“Looking ahead, we remain committed to continuously evolving and growing our suite of tools for customers like Frasers Group. We are confident that these technologies will enhance the human impact in recruitment with AI used as a complement rather than a replacement for human involvement.”

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About Frasers Group

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Groups growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands with a vision to build the planet’s most admired and compelling brand ecosystem.

As a leader in the industry, Frasers Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally.

Effortless Integrations With Your Top Apps: Slack & Teams
SmartRecruiters for Slack & Teams introduces real-time notifications for events, tasks, and actions taken, alongside pertinent information and quick action links. This integration is a step towards more advanced workflow capabilities, ensuring efficient communication and task management within recruitment teams.

Elevating Screening Efficiency: Conditional Screening Questions
The introduction of Conditional Screening Questions allows recruiters to tailor the screening process more effectively. By asking questions based on candidate responses, SmartRecruiters enables the collection of more relevant information, making the screening process not only faster but more efficient.

Advanced Skills Taxonomy & Data Analysis using SmartAnalytics
SmartRecruiters unveils an Advanced Skill Taxonomy with an EOC-accredited skill library, featuring over 14,000 skills and 3,000 occupations with multi-lingual support. Combined with SmartAnalytics, powered by Visier, this update offers advanced reporting, data visualizations, and enhanced filtering capabilities for deeper insights into recruitment data.

New Features to Enhance Candidate and Recruiter Experience

• New Applicant Portal: Offers candidates transparency in the hiring process, allowing them to view application status, update screening answers, and manage personal data easily.

• Enhanced Data Validation: Introduces validation rules for date and numeric fields, ensuring data accuracy and consistency.
• AI-Driven Campaigns and Scorecard CoPilots: Streamlines content creation and interview preparation with AI-generated prompts and scorecard questions, ensuring secure data handling.

In addition to the subset of features above, SmartRecruiters continues to prioritize user experience with significant UI and accessibility improvements across the platform, including a refreshed company profile page design, enhanced color palette, and more intuitive navigation and data management features.

“We’re genuinely excited about our April release. It marks a significant leap in simplifying the hiring process with smarter integrations and AI-driven insights,” Shiran Yaroslavsky, VP of Product at SmartRecruiters, commented. “By enhancing connection between recruiters and interviewers through tools like Slack and advanced analytics, we’re setting a new standard for how data and collaboration can positively impact the hiring process.”

For more information on SmartRecruiters and its latest product release, visit the What’s New page.

The company’s unparalleled success is exemplified by its recent milestone: facilitating over 100 million job applications through its easy-apply process in the last twelve months alone. This extraordinary feat highlights the efficiency and scale of SmartRecruiters’ platform, and its profound impact on the global job market.

“This milestone underscores the significant results and growth that our platform enables for customers,” says Rob Symons, Chief Sales Officer at SmartRecruiters. “The platform isn’t just about numbers; it’s about the stories, the careers shaped, and the organisational successes powered by the right talent. This milestone reaffirms our commitment to enhancing the quality of connections between job seekers and employers, as we believe that the right job can transform a person’s life, and the right person can transform a business.”

Symons’ recent promotion to Chief Sales Officer highlights SmartRecruiters’ growing influence across Europe and beyond. With over 22 years of experience in recruitment technology, Symons brings invaluable expertise, reinforcing the company’s commitment to nurturing talent and fostering excellence. This strategic appointment ensures customers receive unparalleled domain expertise and ensures SmartRecruiters is well-positioned for further growth and innovation in the industry.

In 2023, global momentum continued with key wins in APAC, EMEA, and North America. Notable wins in the restaurant and retail sectors, including Primark and Raising Cane’s, leading airlines such as Qantas and Air New Zealand, and prominent Business Services firm KPMG LLP, fueled this momentum.

Michael Stevens, VP of GTM Strategy at SmartRecruiters, echoed Symons’ sentiments, emphasising the company’s commitment to product innovation and value delivery. “Our robust product roadmap reflects our strategic priorities, balancing substantial investments in R&D with customer-centric enhancements,” says Stevens. “We are focused on optimising the platform to deliver unmatched value to customers, ensuring that every dollar spent translates into tangible business outcomes for our users..” This dedication to excellence is recognised and valued by the organisations choosing to partner with SmartRecruiters, bolstered by a significant increase in R&D investment this calendar year.

Rachel Phipps, VP of Customer Success, emphasised SmartRecruiters’ strong performance in renewals and add-ons, citing noteworthy renewals such as ALDI Eastern Europe and Ubisoft. “Our relentless focus on customer success has yielded significant results. In FY24, we achieved remarkable global success, onboarding customers at a rate of nearly one per working day throughout the entire year” says Phipps. “As we continue to innovate and expand our offerings across Europe, we remain committed to accelerating our growth trajectory and delivering exceptional value to our global clientele.” SmartRecruiters’ commitment to innovation and customer success continues to reshape talent acquisition, empowering individuals and businesses alike.

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