{"id":9166,"date":"2012-06-12T18:51:06","date_gmt":"2012-06-13T01:51:06","guid":{"rendered":"http:\/\/www.smartrecruiters.com\/static\/blog\/?p=9166"},"modified":"2017-10-17T10:01:03","modified_gmt":"2017-10-17T17:01:03","slug":"5-best-employer-brands-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/5-best-employer-brands-on-pinterest\/","title":{"rendered":"5 Best Employer Brands on Pinterest"},"content":{"rendered":"

Pinterest is the number one social network for women aged 18-34.\u00a0 The average Pinterest user spends 98 minutes per month on the site.<\/a>\u00a0The site\u2019s visitor and its website traffic makes Pinterest attractive to the consumer products companies as valuable option to drives sales and conversations about their brand. Pinterest is also generating conversations from recruiters, hiring managers, and job seekers alike as visual images are becoming an increasingly popular storytelling tool in recruitment and workfore marketing circles.
\nOnce you determine the conversations that may or may not be happening with your employer brand on Pinterest<\/a> and if the audience matches your target candidate audience, it\u2019s time to take a look at other brands that are sharing details about company job openings, company culture, and employment branding.
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\nCheck out the Top 5 Pinterest Accounts for Recruiting Talent<\/span>:<\/p>\n

 
\n5.\u00a0The New Traditionalists<\/strong>.<\/a>\u00a0 Furniture company located in new York city uses their funky and unique style to help recruit employees to their organization through Pinterest.<\/p>\n

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4.\u00a0WIU Careers<\/a><\/strong>.\u00a0 A university career services department that provides career advice and assistance for both students and alumni on Pinterest.\u00a0 Their boards provide insights into the organization but also help for the job seeker.<\/p>\n

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3.\u00a0<\/strong>Flex Jobs<\/strong>.<\/a>\u00a0Niche job board for the telecommuting and freelance comunity are taking notice of Pinterest and the opportunity for job distribution, SEO and web traffic benefits it provides as well as the reputation one can build with passive and active job seekers.<\/p>\n

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2.\u00a0GE Careers<\/a><\/strong>.\u00a0 General Electric not only has a strong employer brand, but their use of Pinterest board to tell a story about their organization and the diverse programs and projects that make up the company that are very compelling.<\/p>\n


\n1.\u00a0<\/strong>Taco Bell Careers<\/strong>.<\/a>\u00a0 The restaurant industry often times in my mind adapts very quickly to the ever-changing social media and technology landscape when it comes the field of employer branding and workforce marketing.\u00a0 Taco Bell\u2019s Pinterest boards don\u2019t disappoint.<\/p><\/blockquote>\n

The bottom line is that Pinterest is still early in its consumer branding and marketing stage. \u00a0These 5 companies are on the right employer branding<\/a> path. This means that many companies – while interested – are still taking a wait and see approach over experimentation when developing their employment brand strategy when it comes to recruiting on Pinterest<\/a>.\u00a0 Is your organization using Pinterest to reach this audience for candidate and workforce marketing purposes?\u00a0 If so, I\u2019d love for you to leave a comment below and share your company\u2019s Pinterest page.<\/p>\n

\"\"Jessica Miller-Merrell, SPHR is a workplace technology and social media analyst who is the chief blogger at the leading HR and workplace blog,\u00a0<\/em>Blogging4Jobs<\/em><\/a>.\u00a0 You can follow Jessica\u2019s pinning passions at <\/em>@blogging4jobs<\/em><\/a>.\u00a0 <\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Pinterest is the number one social network for women aged 18-34.\u00a0 The average Pinterest user spends 98 minutes per month on the site.\u00a0The site\u2019s visitor and its website traffic makes Pinterest attractive to the consumer products companies as valuable option to drives sales and conversations about their brand. Pinterest is also generating conversations from recruiters, […]","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838,27],"tags":[263,54,177,262],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"

5 Best Employer Brands on Pinterest<\/a><\/blockquote>