{"id":7068,"date":"2012-04-10T19:46:26","date_gmt":"2012-04-11T02:46:26","guid":{"rendered":"http:\/\/www.smartrecruiters.com\/static\/blog\/?p=7068"},"modified":"2017-10-17T10:13:15","modified_gmt":"2017-10-17T17:13:15","slug":"hiring-software-should-have-soul","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/hiring-software-should-have-soul\/","title":{"rendered":"Hiring Software Should Have Soul!"},"content":{"rendered":"

I work in the business world, but I also live in the social media<\/a> world.\u00a0 The two are at odds with one another.\u00a0 I live at a time where the personalized message rings true with consumers, clients, and even candidates. As human beings we want to be special, individual, and personal with our friends, families, brands, and now our business.<\/p>\n

The first model of hiring software<\/a> was created to eliminate the human element in the process. Standardize our methods, optimize applicant flow, and create a lowering hiring cost\u00a0channel, improve our recruiters productivity, reporting procedures, and thus so they say, a lower the cost per hire…\u00a0Except that the invention of the applicant tracking and hiring software wasn\u2019t the end all be all answer to all our hiring dilemmas.\u00a0 Old hiring software couldn\u2019t change the human need for personal interaction that the job seeker craves.<\/p>\n

Consumers and also candidates are tired of being a commodity when what we want is a real live human being instead of an automated message and a textual smile.<\/p>\n

Welcome to the age of the employer brand<\/a>.\u00a0 Companies are now using technology to humanize the brand and that brand is the employer\/candidate connection, and the relationship that exists among job seekers regardless of their employment, qualifications, or status.<\/p>\n

\"SmartRecruiters,<\/a>Social networks<\/a> offer most anyone the opportunity to engage the brand, allowing business to join the conversation as an individual, a face, and a living-breathing business with a soul and not just an income-making machine to talk and relate to.\u00a0 This changes the game because instead of viewing a brand atop their ivory tower, they are now in the trenches asking questions, having fun, and participating in the conversations.\u00a0 They are humanizing the brand for the consumer, and as recruiters and HR pros we can learn a little from the shift that is upon us, adding a little personality into the hiring process.<\/p>\n

When it comes to adding personality into the hiring process, the key turns with the candidate.\u00a0 Asking them what they want and including them as part of the decision-making and development process is the best way to develop a candidate-centered reputation. Create a better candidate experience<\/a>.<\/p>\n

While you begin crowd-sourcing ideas (social media works great for this), simple changes can be made to humanize your hiring software adding soul and personality to the applicant and hiring process.<\/p>\n