{"id":6874,"date":"2012-04-02T18:00:17","date_gmt":"2012-04-03T01:00:17","guid":{"rendered":"http:\/\/www.smartrecruiters.com\/static\/blog\/?p=6874"},"modified":"2017-10-17T10:01:08","modified_gmt":"2017-10-17T17:01:08","slug":"social-media-management-for-hr","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/social-media-management-for-hr\/","title":{"rendered":"Social Media Management for HR"},"content":{"rendered":"<p>For many business professionals, including <strong>HR<\/strong>, getting a handle on <strong>social media<\/strong>, let alone managing an online presence \/ brand is a great responsibility. Sometimes managing your own personal brand is time consuming enough let alone your HR department\u2019s Facebook Fan Page, <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/erecruiting-twitter-for-recruiting\/\">Twitter<\/a> account, or Google+.\u00a0 So where and how does the\u00a0<a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/how-social-media-changes-hr\/\">social media HR management<\/a>\u00a0start?<\/p>\n<p><!--more--><\/p>\n<ul>\n<ul>\n<li><strong>Master One Social Media Channel.\u00a0 <\/strong>There is no hard and fast rule that says you must be on every single solitary social media channel.\u00a0 While owning the social media accounts and names is important, I advise HR professionals to feel comfortable on one social media channel at a time.\u00a0 One can make the determination which channel looking at which social media platform (<a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/how-to-recruit-on-twitter-with-hash-tags\/\">Twitter<\/a>, <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/erecruiting-hiring-recruitment-on-facebook\/\">Facebook<\/a>, <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/erecruiting-how-to-recruit-on-linkedin\/\">LinkedIn<\/a>, <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/erecruiting-recruiting-on-google-google-plus\/\">Google+<\/a>&#8230;) your employees are having the most conversations and go from there.\u00a0 You can also consider assigning different employees in your department one channel to manage breaking up the responsibility making it more manageable.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Create Alerts. <\/strong>If one of the reasons to be on <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/the-best-of-social-media-recruiting\/\">social media<\/a> is to monitor activities, brand mentions, and conversation happening online, consider first to leverage your marketing department who is already monitoring for customer mentions and complaints before you go re-creating the wheel.\u00a0 Ask what alert systems they are using.\u00a0 For Twitter, you can use a free service called <a href=\"http:\/\/www.twilert.com\">Twilert. <\/a>\u00a0Twilert notifies you of any brand mentions or keyword combinations via email allowing you to spend more time with employees and leaders than in the social media black hole.\u00a0 <a href=\"http:\/\/www.google.com\/alerts\">Google Alerts<\/a> offers a similar option free monitoring keyword combinations of newly indexed web pages and articles.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li><strong>Schedule Updates.\u00a0 <\/strong>Use RSS Feeds to share information, articles, and resources for your targeted audience automically onto your social media channels.\u00a0 I use a service called <a href=\"http:\/\/www.twitterfeed.com\">TwitterFeed<\/a> to schedule the messages to automatically be shared.\u00a0 If <a href=\"https:\/\/www.smartrecruiters.com\/product\/post-a-job\/\">posting jobs<\/a> from your careers page, there are a myriad of resources to help you manage the process making sure that you select the right <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/how-to-recruit-on-twitter-with-hash-tags\/\">Twitter hashtags<\/a> and other social media sharing tools.<\/li>\n<\/ul>\n<p>Most importantly, set aside 15-30 minutes a day in your calendar to build \/ manage your\u00a0<a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/the-best-of-social-media-recruiting\/\">social media<\/a>.\u00a0 This keeps you on task and focused which often times when it comes to social media is very hard to do.\u00a0 When it comes to managing social media, less is more.\u00a0 Focus on building connections and relationships bearing in mind that you can\u2019t do it all alone.<\/p>\n<p><em><a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/author\/jessica-miller-merrell\/\"><img loading=\"lazy\" class=\" wp-image-6145 alignleft\" title=\"@Blogging4Jobs\" src=\"http:\/\/www.smartrecruiters.com\/static\/blog\/wp-content\/uploads\/2012\/03\/b4js.png\" alt=\"\" width=\"120\" height=\"120\" \/>Jessica Miller-Merrell<\/a>, SPHR is a HR consultant, new media strategist, and author who writes at\u00a0<em><a href=\"http:\/\/www.blogging4jobs.com\/\">Blogging4Jobs<\/a>.\u00a0<\/em>Jessica is the host of Job Search Secrets, an internet television show for job seekers. Photo Credit <\/em><a href=\"http:\/\/link.highedweb.org\/2011\/05\/social-media-novice\/social-media-novice-2\/\">LinkedHighEdWeb<\/a><em><br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"For many business professionals, including HR, getting a handle on social media, let alone managing an online presence \/ brand is a great responsibility. Sometimes managing your own personal brand is time consuming enough let alone your HR department\u2019s Facebook Fan Page, Twitter account, or Google+.\u00a0 So where and how does the\u00a0social media HR management\u00a0start?","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[840,838,637,27],"tags":[56,26],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"YYkrq1qG0j\"><a href=\"https:\/\/www.smartrecruiters.com\/blog\/social-media-management-for-hr\/\">Social Media Management for HR<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartrecruiters.com\/blog\/social-media-management-for-hr\/embed\/#?secret=YYkrq1qG0j\" width=\"500\" height=\"350\" title=\"&#8220;Social Media Management for HR&#8221; &#8212; SmartRecruiters Blog\" data-secret=\"YYkrq1qG0j\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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