{"id":6069,"date":"2012-03-05T19:17:05","date_gmt":"2012-03-06T02:17:05","guid":{"rendered":"http:\/\/www.smartrecruiters.com\/static\/blog\/?p=6069"},"modified":"2017-10-17T10:05:43","modified_gmt":"2017-10-17T17:05:43","slug":"consumerization-of-saas-leads-to-free","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/consumerization-of-saas-leads-to-free\/","title":{"rendered":"Consumerization of SaaS Leads to Free"},"content":{"rendered":"

The two biggest websites in the world wide web are free to the user. This fact about Facebook and Google often gets overlooked. And Wikipedia<\/a> too. Remember when Encyclopedia salesmen used to sell door-to-door, lugging around volumes upon volumes? Time’s have changed. The weight of your encyclopedia is as light as your SmartPhone, and by the way, it’s free. What other industry does not charge for its most popular products?<\/p>\n

Most industries do business online. The percentage of transactions and services within many industries –\u00a0including the $400B recruiting industry –\u00a0 that are now taking place online has never been higher. Business solutions are finally catching up to the way consumers use the internet. If software as complex as Facebook’s is free to the\u00a0individual, why would complex software not be free to the business?\u00a0This is consumerization.<\/p>\n

Businesses exercise the best service in use by individual; this is consumerization<\/a>. And it is happening at an internet connection near you. Whether at home, in the office, or writing emails on the bus, the modern internet user is\u00a0accustomed to free functionality and information.\u00a0Facebook and Google are free because other websites pay them for the chance to a viable option when the user leaves Facebook or Google, or pays for something within Facebook or Google. These other websites generally sell goods, services or advertisements, and one way or the other, they pay (or sacrifice time to) Facebook and\/or Google in order to be listed as a hyperlink or featured as an application.<\/p>\n

SaaS<\/a> (Software as a Service)<\/a>\u00a0is the gateway to the portions of many industries that are also portions of the internet industry. People often pigeonhole Facebook as a Social Networking site, but be wide eyed, Facebook has some of the most functionality rich software on the internet; Facebook is\u00a0also SaaS. Gmail is also SaaS. At SmartRecruiters, we believe SaaS should be free. The user wins! Here are the three major benefits to free recruiting software<\/a>:<\/p>\n