{"id":32529,"date":"2015-10-30T08:00:21","date_gmt":"2015-10-30T15:00:21","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=32529"},"modified":"2017-10-17T10:00:29","modified_gmt":"2017-10-17T17:00:29","slug":"how-to-find-candidates-through-niche-social-networks","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/how-to-find-candidates-through-niche-social-networks\/","title":{"rendered":"How To Find Candidates Through Niche Social Networks"},"content":{"rendered":"

Promoting job ads through social networks is a cost-effective way to engage with candidates. Sourcing talent is not unlike finding customers: in both cases you are using content to generate inbound leads.<\/b><\/p>\n

The problem is that customers and candidates are experiencing content fatigue on the major social networks. Focusing exclusively on the top three (<\/span>Facebook, Twitter, LinkedIn<\/span><\/a>), plus other large networks, such as Instagram and Pinterest, will limit the quality of candidates in your talent pipeline.<\/span><\/p>\n

Content Saturation \u00a0<\/b><\/p>\n

Consider Facebook, with 1.45 billion users worldwide you can\u2019t ignore this in your content campaigns. However, thanks to their EdgeRank algorithm, getting noticed is surprisingly difficult. Right now, organic reach is said to be around <\/span>2.6% for Pages<\/span><\/a>, making News Feed an increasingly pay-to-play environment, despite Facebook\u2019s denials that it\u2019s all about making more money.<\/span><\/p>\n

Casting stones into Facebook\u2019s pond will create few ripples, <\/span>without a more strategic approach<\/span><\/a>.<\/span><\/p>\n

The same can be said on LinkedIn, where users often feel harassed by recruiters, especially in competitive professions (e.g. developers). Again, a more strategic approach is required.<\/span><\/p>\n

Finding Niche Networks \/ Communities<\/b><\/p>\n

There are dozens, if not hundreds, of alternatives. Not only outside the carefully tended walled gardens of Facebook and LinkedIn, but inside through Groups, which are prevalent and popular within these social networks.<\/span><\/p>\n

Taking this approach means casting a wider net within a smaller, more relevant, pond. This also means taking a decidedly non-spammed based approach. People with niche interests escape the mainstream to discuss passions, interests and share gossip. Entering a community means respecting that and not just treating it as yet another marketing channel.<\/span><\/p>\n

How to Reach Niche Audiences?<\/b><\/p>\n

Here are some examples to get started:<\/p>\n