{"id":32325,"date":"2015-08-06T23:08:09","date_gmt":"2015-08-07T06:08:09","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=32325"},"modified":"2017-10-17T13:19:57","modified_gmt":"2017-10-17T20:19:57","slug":"a-valuable-linkedin-feature-you-arent-using","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/a-valuable-linkedin-feature-you-arent-using\/","title":{"rendered":"A Valuable LinkedIn Feature You Aren’t Using"},"content":{"rendered":"
LinkedIn has evolved tremendously since it was founded in 2002. They have transformed their platform from a simple online resume and networking site to a comprehensive system for managing all your personal branding activities and actions. They have been adding features regularly, providing a richer and more productive experience that allows you to forge strong and meaningful relationships with your connections.<\/p>\n
There\u2019s one LinkedIn networking feature that I find particularly useful. Yet when I talk with my clients and colleagues about it, they\u2019re completely unaware of it. It\u2019s the Relationship feature, and it is a valuable tool you can use with all your 1st-level connections. It allows you to keep all the information you know about someone in one place \u2013 essentially creating your own custom version of their LinkedIn profile.<\/p>\n
Have an upcoming meeting with a member of your network? Not to worry. Just pull up their profile from your personal connections (not from the search at the top). Click on the Relationship tab, and LinkedIn will reveal your individual history with that person (assuming you have been faithfully using the feature). There are five components:<\/p>\n
1. Note<\/strong><\/p>\n This element allows you to add a note to your version of their profile. It\u2019s a great place to keep track of specific things you\u2019d like to remember about this contact. You could include things like \u201creally into sailing\u201d or \u201chas five daughters\u201d or \u201cis interested in moving forward on a project but needs success stories.\u201d Since you can add content to this as you continue to build your relationship, you have a record of things that are important. And in a world that moves so fast, it is great to be able to deliver personalized service without having to keep all the personal details in your head!<\/p>\n 2. Reminder<\/strong><\/p>\n This customizable element makes it easy for you to remain on your connection\u2019s radar. It will automatically remind you to contact this person at an interval you select. \u00a0You can choose to be reminded in a day, a week, a month, or you can select Recurring.\u00a0 When you select Recurring, you get another menu giving you these options:<\/p>\n If you choose Custom Range, you are prompted to enter the number of days between reminders. I love this because it means I don\u2019t even have to remember putting this action on my daily do-list.<\/p>\n 3. How You Met<\/strong><\/p>\n If you meet a lot of people and have a hard time keeping track of where you connected with them, this feature is a godsend. I use it all the time. Most of my work involves public speaking in front of large audiences, so I meet a lot of people. Typically, I get a connection request right after I deliver a keynote. So after accepting the invitation, I go right to this field to enter the date and name of the event where we met. I cannot tell you how helpful this has been to me over the years. If they initiated the connection, they\u2019ll remember when you met; you don\u2019t want your response to be \u201cI\u2019m stumped \u2026 how do I know you?\u201d Mentioning the details is a way of showing that a connection really matters to you.<\/p>\n For referrals, there\u2019s a separate field where you can record the name of the person who connected you. This feature made me realize that my friend Greg owns the personal brand attribute of \u201cconnector\u201d \u2013 as his name appears in this field more often than anyone else I know.<\/p>\n 4. Tag<\/strong><\/p>\n This is an underutilized but incredibly valuable feature. LinkedIn has eliminated the need for you to maintain any other contact management system for organizing your network. In addition to your LinkedIn connections, you can integrate your iPhone contacts, your Gmail contacts, and everything in between. That gives you access to everyone in one place. What\u2019s more, the Tag feature allows you to create your own tagging system. This lets you organize and group your contacts so you can sort them and communicate with a subset easily.<\/p>\n I use LinkedIn as my primary contact management system, and I always keep a back-up of the data I have stored in LinkedIn, too. Because LinkedIn is a third-party system, you want to make sure you have a record of all your connections somewhere else, just in case. So export your contacts regularly \u2013 just for safe keeping. You can export to:<\/p>\n 5. Messages\/Conversations<\/strong><\/p>\n If you email with a connection through LinkedIn, those messages are stored here. So you can go back to previous conversations, tracking all of your communications. Personally, I don\u2019t send lots of emails through LinkedIn \u2013 preferring to keep all of them in my corporate email \u2013 but I do see the value of this feature. If you\u2019re disciplined, you can have all information, including correspondence, on one site \u2013 making LinkedIn your one-stop shop for nurturing your professional network.<\/p>\n Of course, you can only use the Relationship feature if you have connections! To grow your network, watch<\/a> my recorded webinar on creating a compelling LinkedIn summary here<\/a>.<\/p>\n This article was written by William Arruda from Forbes and was legally licensed through the NewsCred publisher network.\u00a0SmartRecruiters is the\u00a0hiring success\u00a0platform<\/a>\u00a0to find and hire great people.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"LinkedIn has evolved tremendously since it was founded in 2002. They have transformed their platform from a simple online resume and networking site to a comprehensive system for managing all your personal branding activities and actions. They have been adding features regularly, providing a richer and more productive experience that allows you to forge strong and meaningful relationships with your connections.","protected":false},"author":94,"featured_media":32324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838,27],"tags":[],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2015\/08\/wpid-thumbnail-cb051653d8e5c77d33b9fff6a4ba258d.jpeg","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"\n
\n
A Valuable LinkedIn Feature You Aren’t Using<\/a><\/blockquote>