{"id":31154,"date":"2015-03-17T08:13:43","date_gmt":"2015-03-17T15:13:43","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=31154"},"modified":"2017-10-17T10:08:42","modified_gmt":"2017-10-17T17:08:42","slug":"4-dos-and-donts-for-your-company-career-site","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/4-dos-and-donts-for-your-company-career-site\/","title":{"rendered":"4 Do’s and Don’ts for Your Company Career Site"},"content":{"rendered":"

A company’s corporate career site provides a great opportunity to showcase the true value proposition of an employer and can provide compelling reasons for both active and passive candidates to learn more and eventually express an interest in working for the company.<\/p>\n

Words, pictures, tweets and videos all play a role in positioning your organization as a leading employer. When creating a strategy for a career website, the overall design and content are the two most important factors to take into consideration. However, these two factors should not overshadow a site visitor’s ability to get the information they need in order to make the decision on whether or not to take the next step in completing an application.<\/p>\n

As more and more marketing and talent acquisition leaders invest in creating an employment brand and optimizing their career sites, there are many factors to consider. Here are 4 do’s and don’ts I believe lay the foundation for a career site that will shine in comparison to many of the typical others on the web.<\/p>\n

1. Social media<\/strong><\/p>\n

Don’t: Only provide links to your social channels
\nDo: Integrate social into your career site. As an example, create a Twitter wall of love that showcases what your customers or employees are saying about you. Check out this example<\/a> from Slack.<\/p>\n

2. Employee engagement and feedback<\/strong><\/p>\n