{"id":30443,"date":"2014-11-19T12:00:46","date_gmt":"2014-11-19T20:00:46","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=30443"},"modified":"2017-10-17T13:20:22","modified_gmt":"2017-10-17T20:20:22","slug":"marketing-hires-how-to-evaluate-the-experiencer-the-optimizer-and-the-builder","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/marketing-hires-how-to-evaluate-the-experiencer-the-optimizer-and-the-builder\/","title":{"rendered":"Marketing Hires: How to Evaluate The Experiencer, The Optimizer and The Builder"},"content":{"rendered":"

Today\u2019s case studies about data-driven marketing present stories of leaders and their successes. After all, history is written by the winners (or their vendors). However, many CMOs may be feeling like they\u2019ve been sucked into the jet engine of this Big Data<\/a> thing, and are struggling to create some order from a chaos they\u2019re chasing.<\/p>\n

One form this pursuit takes is a rush to hire world-class data science\/marketing analytics talent<\/a>. This is hard because the envelope\u2019s edge of this still-forming discipline encompasses so many complementary skills: domain expertise, infrastructure management, data acquisition and transformation, statistical modeling, visualization, and perhaps most importantly synthesis and communication. Yet this complex expression of the recruiting challenge<\/a> makes us blind to three more fundamental talents, which if missing or out of balance you should get after immediately.<\/p>\n

For short, we can call these capabilities \u201cExperiencers,\u201d \u201cOptimizers\u201d and \u201cBuilders:\u201d<\/p>\n

1. Think of Experiencers as artists.<\/h2>\n

They think in terms of customer persona portraits and journey map\/purchase funnel landscapes to describe their work.<\/p>\n