{"id":30063,"date":"2014-10-14T09:46:08","date_gmt":"2014-10-14T16:46:08","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=30063"},"modified":"2017-10-17T13:20:24","modified_gmt":"2017-10-17T20:20:24","slug":"manpowers-5-tips-for-connecting-to-your-next-hire","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/manpowers-5-tips-for-connecting-to-your-next-hire\/","title":{"rendered":"Manpower’s 5 Tips For Connecting to Your Next Hire"},"content":{"rendered":"

Not being able to locate and hire the right talent is a problem bemoaned by many an employer of late. But are employers doing everything they can to optimize that process?
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\nA report released yesterday by ManpowerGroup<\/a>\u00a0based on a survey of upwards of 200 job seekers recommends that companies do more to get to know the pool of job seekers from which they\u2019re looking to hire and take steps to better target the individuals they\u2019re seeking.<\/p>\n

\u201cThe picture that emerges,\u201d states the report, \u201cis one of connection and customization. One size does not fit all when it comes to engaging prospective employees.\u201d<\/p>\n

Here are five things your company can do right now to shorten your route to the best available talent.<\/p>\n

1) Your company website is the point of entry for the vast majority of applicants.<\/strong><\/p>\n

Eighty-six percent of survey respondents cited a company\u2019s website<\/a> as their \u201cprimary search resource.\u201d Additionally, 36% of respondents said there was \u201ca need for clearer, more detailed information about the organization, the job opportunity, and related compensation.\u201d<\/p>\n

Even if you\u2019re posting openings on other job search sites<\/a>, make sure your website is carefully curated and regularly updated with information about your company and its workplace culture, as well as specific details about available jobs, the related hiring process, and opportunities for employees to grow and develop professionally.<\/p>\n

\u201cBecause serious candidates are investigating the websites of the employers they are interested in, organizations must approach website development strategically, review their current content from a candidate\u2019s perspective and take a critical look at job descriptions.\u201d<\/p>\n

2) Job seekers are<\/em> using social media to research your company, but different groups use social networks differently.\u00a0<\/strong><\/p>\n

Nearly one third of respondents reported using social media to research companies and job openings, so your social media presence is crucial to a comprehensive recruitment strategy. It\u2019s equally important, however, to understand how professionals at various stages of a career use social media differently.<\/p>\n

The report notes that Millennials tend to use Facebook<\/a> primarily for socializing and at the same time are migrating to other platforms, while those with high incomes or significant experience in a given field don\u2019t tend to see out company information on Facebook. The target demographic for your company\u2019s Facebook page seems to be older job seekers who might not be earning top-tier wages or may be considering a change of role or industry.<\/p>\n

Job seekers using Google+<\/a> to facilitate the hunt were largely \u201cnot motivated by the compensation levels of the positions for which they applied,\u201d while those who preferred LinkedIn<\/a> tended to be older and bring in higher incomes, though they too were relatively unmotivated by compensation.<\/p>\n

About 15% of respondents using social media in their job search reported using Instagram<\/a>, particularly those who are \u201cmost comfortable\u201d with video technology. Those who used LinkedIn and Instagram in tandem tended to be those more actively seeking employment. Respondents also noted using Pinterest,<\/a> Twitter,<\/a> and other networks.<\/p>\n

3) Face-to-face communication is still by far the best way to connect with candidates.\u00a0<\/strong><\/p>\n

Though technology has made new interview formats like video conferencing more common, 72% of respondents identified an in-person interview with the hiring manager<\/a> as the interview format with which they felt most at ease.<\/p>\n

\u201cWhile they are often a more timely and cost-effective option for employers than in-person interviews,\u201d states the report, \u201cvirtual interviews may sometimes prevent candidates from being at ease or presenting their talents in the best possible way.\u201d<\/p>\n

Those earning higher salaries tended to be more comfortable with video interviews. Additionally, those applicants seeking higher compensation were more willing to try new interview formats, \u201cespecially if respondents\u2019 participation in these formats improved their likelihood of acquiring paid positions.\u201d<\/p>\n

4) Bring on hiring managers that are the best possible ambassadors for your brand.<\/strong><\/p>\n

The extraordinary emphasis being placed on company culture<\/a> and the strong evidence of its importance to job seekers means it\u2019s essential that your company\u2019s hiring process and the professionals who facilitate it be consistent with the organization\u2019s brand and goals.<\/p>\n

\u201cIf recruiters<\/a> are not a proper fit,\u201d the report notes, \u201ctop talent will immediately take note of the mismatch.\u201d<\/p>\n

5) Ensure that your online presence is \u201cdevice agnostic.\u201d<\/strong><\/p>\n

As mentioned earlier, candidates will be researching your company across a broad array of platforms, so you must take steps to ensure that their experience is consistent, regardless of how they view your online presence. The report emphasizes working to make your company\u2019s website<\/a> and any other online platforms consistent and functional for \u00a0\u201ddifferent types of devices, including notebooks, tablet PCs, and smartphones.\u201d<\/p>\n

 <\/p>\n

\"@KathrynDill\"<\/a>This article was written by Kathryn Dill from Forbes and was legally licensed through the NewsCred publisher network.\u00a0 SmartRecruiters<\/a> is your workspace to find and hire great people.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Not being able to locate and hire the right talent is a problem bemoaned by many an employer of late. But are employers doing everything they can to optimize that process?","protected":false},"author":94,"featured_media":30187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[8,838,28],"tags":[],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2014\/10\/Recruitment-Things-to-KNow.png","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"

Manpower’s 5 Tips For Connecting to Your Next Hire<\/a><\/blockquote>