{"id":2707,"date":"2011-09-20T16:24:53","date_gmt":"2011-09-20T16:24:53","guid":{"rendered":"http:\/\/www.smartrecruiters.com\/static\/blog\/?p=2707"},"modified":"2017-10-17T09:56:40","modified_gmt":"2017-10-17T16:56:40","slug":"erecruiting-with-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/erecruiting-with-facebook-ads\/","title":{"rendered":"ERecruiting with Facebook Ads"},"content":{"rendered":"

Before the end of 2011, Facebook, the world\u2019s largest and most popular social networking platform will reach 1 billion users. The United States has over 154 million Facebook users<\/a>, the largest of any country. \u00a0One of the simplest and easiest recruiting methodologies is to go where the people are when searching for talent. Like attending an in person networking event specific for a certain industry you are sure to meet a handful of quality contacts but you are limited by time, as well as, geography. For recruiters, Facebook changes that.<\/p>\n

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Facebook\u2019s ad network offers recruiters a unique opportunity to target job advertisements to Facebook users by keyword, education, location, and even age.\u00a0 It\u2019s tools like this that allow recruiters to engage their prime audience for $20-40 per day and be effective.<\/p>\n

Facebook users are providing detailed information and news about their own interests, hobbies, education, and activities throughout the day and at staggering rates.\u00a0 The average Facebook user now spends 15 hours and 33 minutes per month on Facebook<\/a>. Facebook\u2019s ads capitalize on their members and the information that is voluntarily submitted by offering advertisers very small and specific areas in which to target for not a lot of money.<\/p>\n

Facebook\u2019s technology is driven on the information that you provide within your profile, the pages you \u201cLike\u201d and the comments and keywords in which you mention throughout your posts. Advertisers can elect for website visitors to see their advertisement based on keywords, education, job title, location, as well as those that like competitor\u2019s as well as others pages.\u00a0Advertisers select a price per click that they are willing to spend in conjunction with a daily maximum.
\n\"\"The higher the advertisers bid per click, the better chance they will be seen on their target audience\u2019s page. Advertisers not only set their cost per click but their daily spend as well.<\/p>\n

This form of erecruiting<\/a> combines the benefits of Google Ads and Adwords targeting a specific audience based on their searches as well as internet history using a pay per click model combined with the power and appeal of a job board reaching active and passive candidates in a different and eye catching way. But for ads to be effective and drive candidates they must demand their attention.<\/p>\n