{"id":26534,"date":"2014-04-03T10:22:24","date_gmt":"2014-04-03T17:22:24","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=26534"},"modified":"2017-10-17T10:08:47","modified_gmt":"2017-10-17T17:08:47","slug":"how-to-maximize-organic-job-ad-traffic","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/how-to-maximize-organic-job-ad-traffic\/","title":{"rendered":"How to Maximize Organic Job Ad Traffic"},"content":{"rendered":"

Employers love organic traffic. Why? Because it\u2019s free. Organic traffic is the result of the\u00a0employer\u2019s presence in the world \u2013 via its career site<\/a>, its social media efforts<\/a>, and its\u00a0employees\u2019 networks<\/a>. Instead of paying directly for candidate traffic, organic traffic happens,\u00a0<\/span>well, organically \u2013 the results of hundreds or even thousands of interactions between the\u00a0employer, its employees, and the rest of the world.<\/p>\n

If organic traffic is so great, why doesn\u2019t every employer leverage it? Most often it is a\u00a0case of not knowing how to create and maximize this traffic. Although organic traffic is not technically paid, it requires planning and effort on the part of the employer \u2013 it doesn\u2019t happen magically.\u00a0So let\u2019s take a look at the three key components to a successful organic recruitment marketing campaign<\/span>:<\/p>\n

1. Career site:<\/strong> Every employer should have a section of its company website dedicated to careers. Period. \u00a0If job ads<\/a> had an origin story, they would start with the employer career site. In addition to listing up to date job ads (which will be indexed by the search engines), the employer should create dynamic content about the company: what it does, where it\u2019s going, and why it\u2019s a great place to work. Remember, too, that if job ads are at the fine print of branding the employer, the career site is the front door: a place where candidates form opinions about the employer. A good career site also provides the employer with a target to aim all organic and paid traffic building efforts. Tools like SmartRecruiters\u2019 Jobs Widget<\/a>, WordPress plugin<\/a>, or\u00a0Careers Page<\/a> can make the creation and operation of an employer career site simple and easy.
\n\"Onion<\/a><\/p>\n

\u00a0<\/a><\/p>\n

2. Social network presence:<\/strong> In essence, the employer should recreate the career site\u00a0content on key social networks: LinkedIn<\/a>, Facebook<\/a>, Twitter<\/a>, and niche sites<\/a> specific\u00a0to their industry or profession. SmartRecruiters job ad has 1-click sharing buttons to\u00a0Facebook, Twitter, LinkedIn, and Google+. Not only does an employer\u2019s presence and\u00a0activity on social networks provide candidates on its own, it will also provide backlinks\u00a0to the career site \u2013 thus improving its visibility on search engines. It\u2019s best to think of\u00a0the two working hand in hand to make the employer visible and available to the right\u00a0candidates. SmartRecruiters also provides a Careers Tab for your Facebook page<\/a> to\u00a0automate the listing of open jobs to your Facebook page and let job seekers know\u00a0who in their network connects them to the company.
\n\"Facebook<\/a>
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\n<\/a><\/p>\n

3. Employees:<\/strong> Most employers don\u2019t leverage the power of their own employees (and\u00a0their networks). That\u2019s a mistake \u2013 for example, using Dunbar\u2019s number, the average\u00a0person has social contact with 150 people. So an employer with 100 employees has\u00a0a potential reach of 15,000 candidate contacts (and this is before the effect of social\u00a0media is factored in). The smart company sets up a formal referral program that\u00a0provides an easy-to-use structure for passing along employment opportunities to the\u00a0people in their employees\u2019 personal networks. The key to a successful referral efforts\u00a0is simplicity \u2013 it must be easy for employees to pass along job information, and easy\u00a0for potential candidates to respond. One added benefit for the employer: personal\u00a0referrals usually provide the best qualified applicants.<\/p>\n

\"Employee<\/a><\/p>\n

This is an excerpt from a SmartRecruiters White Paper,\u00a0\u201cThe Evolution of Job Posting.\u201d\u00a0<\/strong>Read the entire White Paper\u00a0here.<\/a><\/em><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Employers love organic traffic. Why? Because it\u2019s free. Organic traffic is the result of the\u00a0employer\u2019s presence in the world \u2013 via its career site, its social media efforts, and its\u00a0employees\u2019 networks. Instead of paying directly for candidate traffic, organic traffic happens,\u00a0well, organically \u2013 the results of hundreds or even thousands of interactions between the\u00a0employer, its […]","protected":false},"author":94,"featured_media":26539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838,842,61],"tags":[],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2014\/04\/Employee-Network-GRoups.png","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"

How to Maximize Organic Job Ad Traffic<\/a><\/blockquote>