{"id":23536,"date":"2013-11-18T11:14:04","date_gmt":"2013-11-18T18:14:04","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=23536"},"modified":"2017-10-17T10:00:41","modified_gmt":"2017-10-17T17:00:41","slug":"social-snapshots-a-candidates-personal-brand","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/social-snapshots-a-candidates-personal-brand\/","title":{"rendered":"Social Snapshots: A Candidate\u2019s Personal Brand"},"content":{"rendered":"

Personal branding is how we market ourselves to others. It’s a timeless concept. The two reasons why branding has always existed on a personal level is that we always have to sell ourselves in various situations, whether trying to convince our friend to see a movie or trying to impress a hiring manager<\/a> at an interview \u2013 your personal brand is constantly being taken into consideration.
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People judge us, especially on first impressions, and when we\u2019re looking for work these days our first impressions can occur online with a simple Google search <\/a>\u2013 before you even meet someone. In this day and age it has become common practice to Google something or in regards to candidates – someone. For some \u2018googling\u2019 people has now become second nature and just something frequently performed. But why is this?<\/p>\n

Because as individuals we are active online and we produce content. Times have changed and with the explosion of social media networks, individuals have become content creators, networkers and spectators \u2013 a lot of people are guilty of this – and we end up spending hours online in networks such as Facebook<\/a>, LinkedIn<\/a>, Twitter<\/a>, Pinterest<\/a> and Google Plus<\/a>, creating and digesting content.<\/p>\n

Did you know? If Facebook were a country, it would be the third largest in the world. Social media has overtaken pornography as the #1 activity on the web. One out of eight couples married in the U.S. met via social media<\/a>. Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of countries like Sweden, Israel and Switzerland. See more facts about the social media revolution in this video:<\/p>\n