{"id":22495,"date":"2013-08-28T11:54:12","date_gmt":"2013-08-28T18:54:12","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=22495"},"modified":"2017-10-17T09:59:03","modified_gmt":"2017-10-17T16:59:03","slug":"diversity-employer-branding-initiatives-in-europe","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/diversity-employer-branding-initiatives-in-europe\/","title":{"rendered":"Diversity Employer Branding Initiatives in Europe"},"content":{"rendered":"

Let\u2019s look at a few distinctive Diversity Employer Brands from\u00a0some leading-edge companies in Europe. In “Uphold Your Diversity Employer Branding,<\/a>”\u00a0we discussed how a diverse employee base represents a larger pool of knowledge, perspective and expertise\u2014thus leading to innovation as well as critical customer and product insights into demographic markets.<\/p>\n

Interestingly enough,\u00a0Diversity Management has taken hold\u00a0in Europe over the past 10 years.\u00a0 The European Commission (EC), the executive body of the European Union, encourages <\/span>Employers<\/a> to voluntarily put diversity management more firmly on their strategic business agendas and and has\u00a0<\/span>supported<\/a>\u00a0various activities in support of this.<\/span><\/p>\n

\"The<\/p>\n

In fact, small to medium-sized enterprises (less than 250 employees) have recognized that Diversity Management is important for attracting new business and employees. A unique voluntary solution has arisen to address Diversity—-so-called “Diversity\u00a0Charters.”<\/a> These voluntary Charters are initiatives which help firms and public institutions tap into the power of Diversity; these Charters are founded on the principle that Diversity Management is a key performance indicator for companies.<\/p>\n

The companies which sign up for a Diversity Charter commit\/pledge to<\/a>:<\/p>\n

\u201cpromote diversity and equal opportunities in the workplace, regardless of race or ethnic origin, sexual orientation, gender, age, disability and\/or religion.” <\/em><\/p>\n

There are currently eight countries where Diversity Charters operate: Austria, Belgium, France, Germany, Italy, Poland, Spain and Sweden.<\/p>\n

\"diversity<\/p>\n

For example, Batisol<\/a>, a small French tiling and flooring wanted a more diverse workforce. Sensing some friction between workers from very different backgrounds, the Director addressed workplace discrimination by instituting a full day of diversity training designed to address stereotypes and promote the benefits of diversity. The Scandic hotel group<\/a> (Sweden) successfully worked with the local\u00a0Diversity\u00a0Charter and with Disability organizations in Sweden to encourage more disabled groups and individuals to stay at its Hotels.<\/p>\n

And, consider the huge German firm,\u00a0Adidas.\u00a0Adidas reports<\/a> to valuing diversity as a \u201ccompetitive advantage for fostering motivation and ensuring organizational success and stability.”\u00a0Incidentally, Adidas, is one of the companies that ranked in\u00a0McKinsey’s top quartile in diversity and performance.<\/p>\n

And in the case study<\/a>, \u201cMcKinsey observed that Adidas senior leaders have designated diversity as a strategic goal and started building it into the guts of the organization and the company has set hard targets for increasing the number of women in management ranks (this effort is supported by numerous policies, including gender-balanced recruiting, child care assistance, and flex- and part-time work opportunities.\u201d\u00a0The case study goes on to state, “There are many reasons companies with more diverse executive teams\u00a0should<\/i>\u00a0outperform their peers: fielding a team of top executives with varied cultural backgrounds and life experiences<\/a> can broaden a company\u2019s strategic perspective, for example. And relentless competition for the best people should reward organizations that cast their nets beyond traditional talent pools for leadership.”<\/p>\n

Another example of European Diversity initiatives can be found at\u00a0Sodexo. From the company\u2019s website we discover that\u00a0Sodexo views<\/a>\u00a0diversity\u00a0and inclusion as a key development priority. Sodexo fosters a culture that embraces differences and celebrates unique talents.<\/p>\n

And lastly at Coca-Cola,\u00a0we notice a Company’s global diversity mission and\u00a0nine business-resource diversity groups<\/a>\u00a0that are available to all employees coupled with ongoing diversity training and a Public Issues and\u00a0Diversity Review Committee (with Board representation).<\/p>\n

I believe these 5 diversity employer brands initiatives have a lot to teach us about global Diversity efforts and results. Given that the global workplace and customer markets are becoming more diverse every day, these firms have embraced the benefits deriving from Diversity. And I am particularly encouraged about Diversity efforts in Europe (where I lived for a while), given that the European Commission is encouraging Employers to voluntarily put Diversity Management \u201cmore firmly on their strategic business agendas\u201d and is supporting various activities in order to achieve this goal.<\/p>\n

 <\/p>\n

\"JohnJohnny Torrance-Nesbitt<\/a>,<\/em>\u00a0MBA is an award-winning Global HR professional across several industries and with outstanding successes in Global University Relations, Employment Branding and Global Talent Acquisition, and Diversity Strategies. Photo Credit KoreanITTimes<\/a><\/em>
\n<\/a><\/p>\n

SmartRecruiters<\/a>\u00a0is the hiring platform with everything you need to source talent, manage candidates, and make the right hires.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s look at a few distinctive Diversity Employer Brands from\u00a0some leading-edge companies in Europe. In “Uphold Your Diversity Employer Branding,”\u00a0we discussed how a diverse employee base represents a larger pool of knowledge, perspective and expertise\u2014thus leading to innovation as well as critical customer and product insights into demographic markets.","protected":false},"author":166,"featured_media":22538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838],"tags":[],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2013\/08\/The-flags-of-the-European-Union.jpg","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"

Diversity Employer Branding Initiatives in Europe<\/a><\/blockquote>