{"id":18848,"date":"2013-04-29T09:42:25","date_gmt":"2013-04-29T16:42:25","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=18848"},"modified":"2017-10-17T10:08:52","modified_gmt":"2017-10-17T17:08:52","slug":"smartrecruiters-and-influencehr-tackle-how-to-market-to-the-smb-buyer","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/smartrecruiters-and-influencehr-tackle-how-to-market-to-the-smb-buyer\/","title":{"rendered":"SmartRecruiters and InfluenceHR Tackle How to Market to the SMB Buyer"},"content":{"rendered":"

Marketing to the SMB buyer is complex and filled with nuance. \u201cSmall\u201d deceivingly hides the fact that there are almost as many ways to modify messages for this market as there are thousands of different kinds of businesses.
\n<\/p>\n

We understand this challenge, and at our inaugural event InfluenceHR<\/a> on May 13, we\u2019re going to be talking about disruption and innovation. We\u2019re not leaving SMB out of the mix.<\/p>\n

InfluenceHR is going to bring you marketing insight from experts who are reaching the SMB market each day. These are industry experts and CEOs who know what they\u2019re talking about.<\/p>\n

\"HR<\/p>\n

In HR Technology and the SMB Market \u2014 Who, What and How,<\/b> a panel of HR technology leaders experienced in the SMB market will discuss key issues and challenges of marketing and selling to the SMB buyer \u2014 and will offer their expert opinions on which approaches, strategies, and tactics lead to success. Panelists include SmartRecruiters\u2019 Jerome Ternynck<\/a>, HR Tech\u2019s Steve Boese<\/a>, BambooHR\u2019s Erin Jacobs<\/a>, SumTotal\u2019s Steve Parker<\/a>, and Talent Technology\u2019s James Thomas<\/a>.<\/p>\n

We\u2019re honored that Jerome from SmartRecruiters is participating because his vision is changing the way companies go to market. SmartRecruiters\u2019 free pricing model has allowed their customers to spend HR dollars on other areas of the business that matter. It\u2019s not just about saying HR can focus on strategy \u2014 it\u2019s making that a reality.<\/p>\n

In addition to that, SmartRecruiters has a customer-driven and candidate-driven design model. These two things, combined with a commitment to\u00a0Zero Unemployment<\/a>, means that SmartRecruiters is ahead of its competition when understanding the marketplace.<\/p>\n

InfluenceHR is one day that will make a difference in the lives of marketing professionals. And by making a difference with these professionals, the end game is to educate and elevate HR professionals<\/a> and give them better choices for products and services. We want HR to be in the business of attracting, retaining and engaging the best possible talent. SmartRecruiters does that, which is why it’s our honor to include them in our inaugural event.<\/p>\n

 <\/p>\n

\"George<\/a>George LaRocque<\/a> is the leading strategist and go-to-market consultant for HR-related technology and the human capital management (HCM) marketplace. He has personally launched market-leading HR technology brands to profitability, funding or both. He is the president of LAROCQUE, a go-to-market consultancy, the operator and organizer of the InfluenceHR Conference, and the publisher of the #hrwins reports on Innovation in HR Technology.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"Marketing to the SMB buyer is complex and filled with nuance. \u201cSmall\u201d deceivingly hides the fact that there are almost as many ways to modify messages for this market as there are thousands of different kinds of businesses.","protected":false},"author":122,"featured_media":18849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[840,637,842,61],"tags":[68],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2013\/04\/InfluenceHR.png","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"

SmartRecruiters and InfluenceHR Tackle How to Market to the SMB Buyer<\/a><\/blockquote>