{"id":16650,"date":"2013-02-07T11:10:30","date_gmt":"2013-02-07T18:10:30","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=16650"},"modified":"2021-03-26T11:40:48","modified_gmt":"2021-03-26T18:40:48","slug":"magnet-or-repellent-whats-your-social-recruiting-style","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/magnet-or-repellent-whats-your-social-recruiting-style\/","title":{"rendered":"Magnet or Repellent \u2013 What\u2019s Your Social Recruiting Style?"},"content":{"rendered":"
Whatever line of business you\u2019re in, take a look at social media usage amongst your peers. You\u2019ll quickly see two distinct personality types \u2013 those who are like magnets, attracting people and interactions with ease; and those who seem smothered in repellent, rarely generating any kind of response or interest with their social posts and unable to generate any kind of social momentum<\/a>.<\/p>\n Now let\u2019s think of you and your role as a recruiter. Which would you rather be \u2013 a magnet for potential candidates\u2026 or a repellent?!<\/p>\n This is of course a rhetoric question. We all want to be magnets for potential future hires. We all would like a growing following of relevant professional contacts. We all would love to have a network of people<\/a>\u00a0who help us reach out to a wider candidate audience in our hour of need. But how do you ensure you\u2019re someone who attracts professional contacts with magnetic dynamism on social media?<\/p>\n If you\u2019ve read much about social recruiting<\/a> and social media effectiveness, you\u2019ll undoubtedly have read of the need to focus on engagement and building rapport. But how do you do that in practice, what could you start doing today that would enhance your magnetism?<\/p>\n <\/p>\n <\/p>\n <\/p>\n Where To Start?<\/strong><\/p>\n Let\u2019s start where we should always start \u2013 and that\u2019s to say by thinking about our end-customer<\/a>: the business professional, our potential hire. What would make them want to follow a recruiter \u2013 or engage with them \u2013 on social media? I put it to you that successful business professionals are interested in<\/span>:<\/p>\n Stop for a moment and see if you can add a sixth point to the above \u2013 it may just help you to reach out to your audience in new ways that prompt strong levels of candidate\u00a0engagement<\/a>. If you can\u2019t think of one now, be sure to return to this point once you\u2019ve incorporated the rest of these suggestions into your social recruiting approach.<\/p>\n <\/p>\n What Not To Do?\u00a0<\/strong><\/p>\n Now let\u2019s consider what a lot of recruiters do on social media:<\/p>\n Look at the first list of bullet points \u2013 and now again at the second. Is there any overlap here? Any connection between what lots of recruiters are doing on social media and what would make potential candidates want to follow them or engage with them? None right?? The only candidates likely to be drawn to these types of recruiters on social media are those who are the most desperate and who need to find work urgently. Does that sound like the type of candidate your business<\/a> wants to prioritise reaching?<\/p>\n This of course is the characterisation of recruiters who are repelling business people with their social media activities.<\/p>\n To become someone who attracts professional interest like a magnet, we need to instead focus on sharing content and contacts that will best serve the needs of our prospective candidates. This invariably means ensuring that most of our social media activity has nothing to do with our own company, but rather you’re sharing whatever is going to be of the most value to candidates<\/span>. This could include:<\/p>\n When this is combined with activities that help get you onto the radars of suitable candidates (eg. following them, liking their content, commenting on their posts, making introductions) it will result in you building up a network of business professionals who view you as selfless. People who look out for your updates and value your insights. People who will become indebted to you and want to repay everything you\u2019ve done for them. People who will react and help you when you do reach out with an urgent hiring requirement. That\u2019s the type of magnetic social recruiter<\/a> you want to be \u2013 so make a commitment to change your social activities this week and the results will soon follow.<\/p>\n <\/p>\n Tony Restell is Founder of the talent networking site Social-Hire.com<\/a> and a longstanding entrepreneur in the online recruitment market. You\u2019ll find him engaging with recruiters and candidates on Twitter on @tonyrestell<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Whatever line of business you\u2019re in, take a look at social media usage amongst your peers. You\u2019ll quickly see two distinct personality types \u2013 those who are like magnets, attracting people and interactions with ease; and those who seem","protected":false},"author":96,"featured_media":16728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838,27],"tags":[78,38],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2013\/02\/Social-Recruiting-Magnet1.png","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"\n
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Magnet or Repellent \u2013 What\u2019s Your Social Recruiting Style?<\/a><\/blockquote>