{"id":14513,"date":"2012-12-11T12:47:04","date_gmt":"2012-12-11T19:47:04","guid":{"rendered":"https:\/\/www.smartrecruiters.com\/blog\/?p=14513"},"modified":"2017-10-17T10:00:55","modified_gmt":"2017-10-17T17:00:55","slug":"social-recruiting-identify-follow-share-and-contribute","status":"publish","type":"post","link":"https:\/\/www.smartrecruiters.com\/blog\/social-recruiting-identify-follow-share-and-contribute\/","title":{"rendered":"Social Recruiting: Identify, Follow, Share, And Contribute"},"content":{"rendered":"<p>In the new world of <a href=\"https:\/\/www.smartrecruiters.com\/blog\/question-what-is-social-recruiting\/\">social recruiting<\/a> and employer branding, best hiring practices go beyond traditional methods of advertising your job opening. \u00a0One must <em>identify, follow, share, <\/em>and<em> contribute<\/em> to grow relationships, build rapport, and woo the top talent to your organization.\u00a0 When it comes to recruiting job seekers, take a look at the history of recruiting technologies to see how we have arrived at the <strong>five stages of social recruiting<\/strong>:<br \/>\n<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-14515\" title=\"History of Recruiting Technology\" alt=\"Social Recruiting\" src=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal.png\" width=\"650\" height=\"390\" srcset=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal.png 650w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal-600x360.png 600w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal-300x180.png 300w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal-200x120.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Step 1: Recruiter Builds Relationship.\u00a0 <\/strong>Relationship building happens as a part of <a href=\"https:\/\/www.smartrecruiters.com\/blog\/employer-branding-is-people-talking-about-you\/\">employer branding<\/a>, professional networking, identifying top talent, or sourcing candidates online.\u00a0 Much of the new world of social recruiting is about connections, reputation, and relationships to drive candidates.\u00a0 While companies can effectively source candidates using a variety of paid and unpaid tools, top candidates have options so it pays to establish communication channels and create an engagement strategy to demonstrate the importance of employees, culture, and relationships for that prospective and future employee.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div><\/div>\n<ul>\n<li><strong>Step 2:\u00a0 Candidate Applies or Joins Our Talent Network.\u00a0 <\/strong>Whether it\u2019s using a\u00a0<a href=\"http:\/\/www.smartrecruiters.com\">recruiting software<\/a>, <a href=\"https:\/\/www.smartrecruiters.com\/product\/applicant-tracking\/\">applicant tracking software<\/a>, or emailing their resume, the most engaged job seeker will apply for the job opening. <em>[<strong>Editors&#8217; Note:<\/strong> Conversion of people viewing the job opening to actually applying can be increased with an <a href=\"https:\/\/www.smartrecruiters.com\/blog\/weekly-update-1-click-apply\/\">Easy Job Application Form<\/a>]<\/em>. If a current opening is not available, they choose to join our talent network and community to be alerted immediately when a job comes available online.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div><\/div>\n<ul>\n<li><strong>Step 3:\u00a0 Resume Stored &amp; Screened.\u00a0 <\/strong>An important part of HR and Recruiting is rooted in <a href=\"https:\/\/www.smartrecruiters.com\/blog\/the-new-generation-of-recruiting-software-at-hr-tech-europe\/\">HR technology<\/a>\u00a0and compliance.\u00a0 We are required by law to store our applications and interviews for a period of time.\u00a0 Qualified job seekers are identified and screened to determine if they have the skills and qualifications necessary for the open job posting.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div><\/div>\n<ul>\n<li><strong>Step 4:\u00a0 Candidate is Interviewed.\u00a0\u00a0 <\/strong>A more formal relationship is developed where the job seeker and the potential employer meet.\u00a0 If a company has done well sharing and building relationships through their employer brand and <a href=\"http:\/\/www.smartrecruiters.com\/static\/blog\/question-what-is-social-recruiting\/\">social recruiting<\/a> channels, unqualified candidates will self select themselves and opt out to not apply.\u00a0 Candidates ask questions as does the recruiter interviewing the prospective employee continuing to contribute to the conversation regardless if that candidate does not or does move from a potential to actual employee.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div><\/div>\n<ul>\n<li><strong>Step 5:\u00a0 Candidate is Hired or Resume Stored.\u00a0 <\/strong>Top candidates are selected and <a href=\"https:\/\/www.smartrecruiters.com\/blog\/how-to-make-a-job-offer\/\">job offers<\/a> are made.\u00a0 Companies who have invested in an online relationship and presence provide personalized communications to the candidates who were not selected.\u00a0 Their resume is stored, and they are encouraged to reapply. \u00a0Perhaps candidates receive feedback or resources to improve or further their job search going forward with or without this employer.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This is the flow that companies are establishing with a focus on <em>identify, follow, share, <\/em>and<em> contribute<\/em> in the conversation, the relationship, and growth of that potential employee.\u00a0 <a href=\"https:\/\/www.smartrecruiters.com\/blog\/applicant-tracking-0-social-recruiting-1\/\">Social recruiting<\/a> puts the recruiter in direct contact with the candidate no longer able to hide behind the applicant tracking and HR software technology.\u00a0 The change is happening.\u00a0 The question is whether or not you and your employer are willing to dive in to the discussion and untap the potential that social recruiting brings.<\/p>\n<p>&nbsp;<\/p>\n<p><em><em><em><a href=\"https:\/\/twitter.com\/blogging4jobs\"> <img loading=\"lazy\" class=\"alignleft  wp-image-3703\" title=\"Jessica Miller Merell Blogging4jobs\" alt=\"@blogging4jobs blogs\" src=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2011\/12\/jessica-color-150x150.png\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2011\/12\/jessica-color-150x150.png 150w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2011\/12\/jessica-color-150x150-50x50.png 50w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>Jessica Miller-Merrell<\/a>, SPHR is a workplace and technology strategist specializing in social media. She\u2019s an author who writes at\u00a0<em><a href=\"http:\/\/www.blogging4jobs.com\/\" target=\"_blank\">Blogging4Jobs<\/a>. When she talks, people listen.<\/em><\/em><\/em><\/em><\/p>\n<p><em>Check Out Below How <a href=\"http:\/\/www.smartrecrutiers.com\">SmartRecruiters<\/a> brings job seekers closer to hiring managers by listing who posted the job opening:<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.smartrecruiters.com\/GameAnalytics\/71239137-vp-of-engineering-gameanalytics\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-14523\" title=\"Social Recruiting\" alt=\"Who posted the job?\" src=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/Social-Recruiting.png\" width=\"650\" height=\"301\" srcset=\"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/Social-Recruiting.png 650w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/Social-Recruiting-600x278.png 600w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/Social-Recruiting-300x138.png 300w, https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/Social-Recruiting-200x92.png 200w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In the new world of social recruiting and employer branding, best hiring practices go beyond traditional methods of advertising your job opening. \u00a0One must identify, follow, share, and contribute to grow relationships, build rapport, and woo the top talent to your organization.\u00a0 When it comes to recruiting job seekers, take a look at the history [&hellip;]","protected":false},"author":15,"featured_media":14515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[838,27],"tags":[38],"series":[],"acf":[],"aioseo_notices":[],"episode_featured_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2012\/12\/recruiting-history-tech-horizontal.png","episode_player_image":"https:\/\/www.smartrecruiters.com\/blog\/wp-content\/uploads\/2020\/01\/Podcast-icon.jpg","download_link":false,"player_link":false,"audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/hiring-success-podcast\/id1472174987","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly9oaXJpbmdzdWNjZXNzcG9kY2FzdC5jYXN0b3MuY29tL2hpcmluZy1zdWNjZXNzLXBvZGNhc3Q","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"soundcloud":{"key":"soundcloud","url":"https:\/\/soundcloud.com\/smartrecruiters\/sets\/hiring-success-podcast-1","label":"SoundCloud","class":"soundcloud","icon":"soundcloud.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/3bM8YzLjM2G9qJXLBBySaB","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.smartrecruiters.com\/blog\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"uDbsWlvNdy\"><a href=\"https:\/\/www.smartrecruiters.com\/blog\/social-recruiting-identify-follow-share-and-contribute\/\">Social Recruiting: Identify, Follow, Share, And Contribute<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartrecruiters.com\/blog\/social-recruiting-identify-follow-share-and-contribute\/embed\/#?secret=uDbsWlvNdy\" width=\"500\" height=\"350\" title=\"&#8220;Social Recruiting: Identify, Follow, Share, And Contribute&#8221; &#8212; SmartRecruiters Blog\" data-secret=\"uDbsWlvNdy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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